Let’s start off by explaining what permalinks and slugs are. Permalinks are the entire URL which includes your domain and slugs are just what comes after your domain. Now that the boring stuff is over, let’s talk about why they important, specifically slugs. Why are slugs important for SEO? Slugs play a key role in […]

Your wedding photography target audience can largely determine which aspect of SEO you’ll need to focus on for best results: traditional (organic) SEO or local SEO. Whether your wedding photography business only operates within a small geographic area or serves clients all over the world, search engine optimization (SEO) is a critical component for business […]

TL:DR  — The TONIC | neat collection is here! Read on to meet the four new sites on the shelves, and the intention behind it.   After talking with SO many of you about your website hopes and dreams and struggles, we felt like we were hearing the same thing over and over… “I need […]

At long last, we’ve added in a happy little shop page add-on to make all your e-commerce dreams come true. Gone are the days of ugly Paypal buttons or external cart pages. With this simple, easy to use add-on, we’ve made selling yo’ sh*t from your pretty new website a breeze using the foolproof buy […]

The time has come to reveal the sexy new members of the our Spring ’18 Collection: Cosmopolitan, Rosé Royale and Moscow Mule. All three are freshly mixed to perfection and waiting for you at the bar right now! Read on for the intro, or click here to head over to the shop   Please welcome […]

We’ve be hanging out on the digital airwaves lately, and it’s kinda been the best. We’ve loved chatting with our fellow entrepreneur friends about branding, web design, the story of TONIC, collaboration, our respective up-bringings and allllll the things. So if you still haven’t tired of hearing us chit-chat about all things branding and web […]

Friends! We are SO excited to finally spill the beans and invite you to join us for this incredible, all-things-branding event of the century (or at least the foreseeable future!) We’re going to be sharing the stage with 19 brilliant branding industry experts (including ourselves!) plus another 15+ Breakout Session speakers who have TONS of […]

Busy season got you dreaming of a trip to Paris? An escape to the mountains?  Well, we may not be able to offer you – or ourselves – a paid vacation, but we’ve got a treat for you nonetheless: two new designs hit the shop shelves today, and all you have to decide is whether […]

When it comes to website design, it’s the typical approach to go all or nothing — first, a GIANT launch or rebrand with giveaways, iPad mockups, and Instagram confetti galore, then *crickets* until you feel like you’ve got bandwidth to tackle things again… or the PTSD subsides. Whichever happens first.   But we’re here to break […]