Recent Posts:

10 Reasons Why We Love Showit
Trying to learn more about Showit? Thinking of switching your website to the Showit platform, comparing Showit vs. Squarespace, Showit vs. WordPress, wondering if Showit works with video content, includes hosting, or something along those lines? Here’s our breakdown of the top ten reasons you should switch to Showit! Do you recall the game ‘Show […]
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Website Tips For Real Estate Agents: Why Showit Is Perfect For You
My mom has been a realtor for my whole life, so I don’t feel bad saying this: Most real estate agent websites look like they’re circa 1995, and they somehow also cost a bajillion bucks.  If you’re a real estate professional reading this right now, you may think this is bad news, and that I’m […]
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6 Must-Have Legal Documents for Photographers
BY MAGI FISHER | THE ARTISTS’ LAWYER If you’re a photographer, you need these legal documents to protect your business From photographer to photographer, I want to speak some truth into some of the most important foundations you need for your photography business: Legal Documents. I know and I get it. You are building your […]
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Contract Disputes and Negotiations: What To Do When the Conversation Drags On
BY MAGI FISHER | THE ARTISTS’ LAWYER Client nitpicking your contract? Good! That means they care. Here’s how to communicate with them to move the conversation forward. Picture this: you have a great discovery call, the client accepts your proposal without any comments about the price, and you send over the contract… Only to get […]
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Is Your Website Legally Sound?
BY MAGI FISHER | THE ARTISTS’ LAWYER Legally protecting your business goes beyond buying a contract. As a business with an online presence (and a website), there are other implications to consider… Register business? Check.  Purchase a high-quality contract for your services? … Check.  Make sure your website meets legal requirements? … Check?  Whether you’re […]
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The Jenna Rainey Podcast Feature: Biggest Mistakes When Creating a Website
Here at TONIC, we believe your website is the number one way to elevate your brand, book your dream clients and ultimately transform your business. But have we seen some big mistakes when it comes to creating your website? Um yessss, too many to count. From uninspiring website copy, to dare I even say it, […]
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Growing Instagram Organically: The 6 Rules We Live By
Our Instagram engagement grew 465% in 3 months. Here’s what happened.  But first, some backstory: We joined Instagram in 2013….. aka back when people posted photos of their coffee, slapped a Valencia filter on it, dashed off a witty caption, and got 3853857 likes. 😂😭 And yet, for the past two years — and especially […]
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Paid Ads vs. Organic Traffic Marketing: Which Should You Use?
Ah, the age-old question: which one is more worth it—paid advertising, or organic marketing? Before we can get into our *official* stance on the debate, it’s important that we establish the difference between paid ads vs. organic traffic. What is paid traffic? According to SEO guru Neil Patel, paid ads definition refers to “online methods […]
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The Best Canva Templates for Social Media Marketing
Excuse us for being dramatic, but Instagram was starting to suck the life out of our creativity.  And because we had a feeling you might be feeling that way too, we decided to create Canva social media templates to make Instagram fun again… but not just any templates.  The most strategic, curated, customizable, and intentional […]
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5 Genius Marketing Strategies: How Stanley Mugs Took Over the Internet
For the last few months, I’ve been fascinated by the rise of the now-omnipresent, influencer-beloved Stanley Cups tumbler and the chokehold it has on a vast segment of the population. (Okay, a vast segment of mostly millennial moms…) As someone who works in marketing, I typically strongly resist the allure of “viral” products everyone tells […]
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Is Affiliate Marketing Worth It?
I’m just going to come out and say it, yes, affiliate marketing is worth it. (Blunt, much?) Here at TONIC, we’ve seen firsthand how the power of affiliate marketing can transform a business and generate massive revenue — I mean, it now accounts for almost 50% of our total sales (!), so who wouldn’t love […]
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