We’ve officially come to the 4th part of the Website Copy Made Easy (well, easier) series, but don’t worry, it’s a jam-packed one. With site best practices, creating the foundation, and tackling the ever-important Home page out of the way, it’s now time to zero in on your site’s other top page—your About page, of […]

There is only one type of traffic that we truly welcome here at TONIC. And that’s site traffic. We exist to give you an elevated website. But even more than that, we exist to give you a website that works. What works and doesn’t work on the worldwide web, well, that’s a numbers game. And […]

Ok, so maybe your website is pretty functional – I mean, hey, you have a website for your business or brand (and we think that deserves a trophy), but is it all that it could be? Is your website working for you? Is it attracting your dream clients? Is it making you money? Before you […]

BY KAITLYN PARKER | COPY UNCORKED Welcome to Part 3 of the Web Copy Made Easy (well, easier) Series. Who’s up for a dinner party!? Go with me… In Part 2, we compared creating your website to building a home – including establishing a great floor plan and a strong foundation – by way of […]

BY KAITLYN PARKER | COPY UNCORKED So glad to see you made it to Part 2 of the Web Copy Made Easier series—welcome! If you missed Part 1, 5 Site Building Best Practices to Know, find it here. As the title implies, it gives you a run-down of what to know on the front-end of […]

BY KAITLYN PARKER | COPY UNCORKED I decided to pour myself a margarita to kick off this series—for one, because it’s after 5pm and two because it feels very TONIC of me to do, and three because I want to establish that writing the words (read: “copy”) for your site can, and dare I say […]

If you didn’t already know, our TONIC team is a 100% remote workforce (keyword FORCE), geographically stretching our creative arms from the PNW to New England, the mountains of Virginia to the beaches of Florida,…and everywhere in between. As we find ourselves DEEP in the design/launch cave for our (eek!) upcoming Spring 2022 Showit website […]

Summary In this post, we’re going to show you how to add a Flodesk opt-in form to your Showit template, how to style the form to match your website, and how to deliver your freebie and newsletter automatically with Flodesk workflows! Do you have a newsletter you want to send to subscribers? How about a […]

Ostriches are Really Dumb and Other Life Lessons from My Childhood The dust rises in his wake and bystanders watch in awe as his powerful, piston-like legs pound the sod — a picture of athletic grace. Long, purposeful strides thrust him through yard after yard, and though the muscles in his strong thighs strain, somehow […]

I’m an ideas guy. Now and forever, amen. So much so that (my fiancé) Darren may or may not have a code word to get my attention because I’m so often off in another place — thinking, dreaming, scheming. (The code word is “HARK!” in case you’re trying to get through to me and I’m […]