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The Best Showit Templates for Coaches

Welcome to Summer, friends! Sadly, we can’t offer you a lawn chair or clink celebratory cheers over a summer cocktail in person. But we *can* give you our secrets to level-up your cookout… Read on for three of our all-time favorite recipes for your Summer festivities.

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Why a Big-Name Designer Chose a TONIC Template Instead of Designing Her Website from Scratch

Meet Emmy - a skilled designer, inspiring educator, and imaginative creative whose talent and passion have led her to dream clients and brands. She’s passionate about “bringing visual life to the art of storytelling,” and this vision has truly come to life in her design work. And her work is STUNNING.

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She Almost Walked Away From Her Company. How a TONIC Template Turned Burnout Into Reignited Passion.

Elena is the brains (and beauty) behind Modern Market, a marketplace for creative entrepreneurs, providing content and resources that are ready to go for brands, so they can easily personalize it to their passion, purpose, and style and start connecting with their ideal clients right away. 

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How to Write a Personality & Reader-Driven About Page

We’ve officially come to the 4th part of the Website Copy Made Easy (well, easier) series, but don’t worry, it’s a jam-packed one. With site best practices, creating the foundation, and tackling the ever-important Home page out of the way, it’s now time to zero in on your site’s other top page—your About page, of […]

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How to Decode Google Analytics

There is only one type of traffic that we truly welcome here at TONIC. And that’s site traffic. We exist to give you an elevated website. But even more than that, we exist to give you a website that works. What works and doesn’t work on the worldwide web, well, that’s a numbers game. And […]

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The Biggest Signs You Need a New Website in 2022 (9 Key Questions to Ask)

Ok, so maybe your website is pretty functional – I mean, hey, you have a website for your business or brand (and we think that deserves a trophy), but is it all that it could be? Is your website working for you? Is it attracting your dream clients? Is it making you money? Before you […]

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Web Copy Made Easier Part 3: Writing Your Home Page Copy

BY KAITLYN PARKER | COPY UNCORKED Welcome to Part 3 of the Web Copy Made Easy (well, easier) Series. Who’s up for a dinner party!? Go with me… In Part 2, we compared creating your website to building a home – including establishing a great floor plan and a strong foundation – by way of […]

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Web Copy Made Easier Part 2: Establishing Your Foundation

BY KAITLYN PARKER | COPY UNCORKED So glad to see you made it to Part 2 of the Web Copy Made Easier series—welcome! If you missed Part 1, 5 Site Building Best Practices to Know, find it here. As the title implies, it gives you a run-down of what to know on the front-end of […]

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Web Copy Made Easier Part 1: 5 Site Building Best Practices to Know

BY KAITLYN PARKER | COPY UNCORKED I decided to pour myself a margarita to kick off this series—for one, because it’s after 5pm and two because it feels very TONIC of me to do, and three because I want to establish that writing the words (read: “copy”) for your site can, and dare I say […]

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TONIC Team WFH Faves

If you didn’t already know, our TONIC team is a 100% remote workforce (keyword FORCE), geographically stretching our creative arms from the PNW to New England, the mountains of Virginia to the beaches of Florida,…and everywhere in between. As we find ourselves DEEP in the design/launch cave for our (eek!) upcoming Spring 2022 Showit website […]

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How to Add a Flodesk Form to Your Freebie & Newsletter Page

Summary In this post, we’re going to show you how to add a Flodesk opt-in form to your Showit template, how to style the form to match your website, and how to deliver your freebie and newsletter automatically with Flodesk workflows! Do you have a newsletter you want to send to subscribers? How about a […]

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Don't Be An Ostrich

Don’t Be An Ostrich

Ostriches are Really Dumb and Other Life Lessons from My Childhood The dust rises in his wake and bystanders watch in awe as his powerful, piston-like legs pound the sod — a picture of athletic grace. Long, purposeful strides thrust him through yard after yard, and though the muscles in his strong thighs strain, somehow […]

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The Worst Ideas I've Ever Had

The Worst Ideas I’ve Ever Had

I’m an ideas guy. Now and forever, amen. So much so that (my fiancĂ©) Darren may or may not have a code word to get my attention because I’m so often off in another place — thinking, dreaming, scheming. (The code word is “HARK!” in case you’re trying to get through to me and I’m […]

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What's Your Brand Cocktail?


take the quiz! (it only takes 60 seconds)

Find out the secret ingredients in your shaker, and what sets you apart from everyone else on the (top) shelf... Plus, get our specific strategies to ensure your ideal clients pick you off the menu every time.

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Tired of boring, complicated SEO tutorials? So are we.3 Days to Better SEO

Hey friend, are you ready to actually understand what SEO is? We're not into complicating SEO. That's why we’ve made it our goal to break down SEO in an easily digestible 3 part series (with some extra bonuses) that’s sure to get you found online.