Case Study

How She Got 75% More Enquiries Since Going Live

Recently updated on September 8th, 2021

Meet The Luxury Copywriter! Maisie Prior is a UK-Based Copywriter changing the business trajectory of travel, beauty, jewelry, and lifestyle brands through the power of words. And her approach to copywriting means listening to a client’s vision and finding the words to make it happen.

When she discovered TONIC, she says it was the first website template “that I could envision complementing, rather than competing against my brand.” And we would have to argue to that *she* makes Gin and Tonic look (and sound) real, real good. 

So *luxurious*, right? And what a beautiful customization of our Gin & Tonic Showit template.

How a TONIC website template positively impacted The Luxury Copywriter’s business

All aesthetics aside, the real transformation is how choosing and using a TONIC website template impacted her numbers.

I’ve had 75% more enquiries since going live – I can’t keep up!

She tells us, “I’ve had 75% more enquiries since going live – I can’t keep up! That’s not to mention countless invitations to collaborate with luxury hotel marketing managers, brand designers, photographers and fellow copywriters. I can’t believe it’s only been a short while since my launch and the success that’s already come from it. It’s done wonders for my confidence and how I present myself to the world as a credible business owner. I’m also really impressed with its SEO capabilities. I was expecting a little dip when I transferred my existing site over, but I’m thrilled to still be ranking at the top of Google for my targeted keywords.”

Wait. let’s unpack this.

Since updating her website to a TONIC template, The Luxury Copywriter has had:

  • 75% more enquiries
  • countless invitation to collaborate with dream clients
  • Business confidence has skyrocketed
  • Ranking in Google

Her story is why we stand behind our templates.

What Showit template did The Luxury Copywriter use?

The Gin & Tonic Showit template feels like it was made for Maisie because its minimal design means maximum impact.

I’ve always wanted to position The Luxury Copywriter as refined, understated luxury, and Gin and Tonic’s minimal, sleek and stylish design really matched that.

Simple and sleek, this design is proof of what can be done with a few, high-quality ingredients. It’s also PACKED with a statement homepage, a wow-worthy portfolio, a helpful resources page, and the kind of blog we all want to read.

Masie describes it so well (of course she does); “I also loved that it had lots of white space and didn’t look like a template. I’ve always wanted to position The Luxury Copywriter as refined, understated luxury, and Gin and Tonic’s minimal, sleek and stylish design really matched that.” Mission accomplished.

We’re in love with the way she utilized this Showit website template’s space:

  • Her super curated images took our clean, minimal template to a more editorial, luxe vibe
  • Check out how she utilized the Portfolio page here; see if you can’t scroll without wanting to travel to a luxury resort or sip mineral water. We dare you. She’s good.
  • That services page, though. (You’re hired, Maisie.)
  • Seeing so many recognizable brands throughout her site = instant trust that she has all the street cred.

And what’s really cool? The feedback she’s getting:

“A respected colleague in the luxury industry commented that they were drawn to 7 pages before leaving feedback for me – which is essentially the best compliment there is.” 

We couldn’t agree more. Everyone wants potential clients to linger on their site (which is great for SEO by the way), wander beautiful pages like stunning rooms or gardens you find yourself in. And she says the Showit template design actually inspired her writing, which is music to our ears. 

Her advice for those contemplating a TONIC template? 

“DO IT. If you can even imagine it fitting with your brand and offerings (remembering that they’re fully customizable) you won’t look back.”  – Maisie Prior

We’ll drink to that! So if you need a site that fits your brand like Gin & Tonic fits The Luxury Copywriter, click here to shop the collection.

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Do not delte - Ryan

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So, you need a website. Your current choices are: a ) a boring, big box template that does nothing to showcase your particular brand of awesome, and that you’d need to be some sort of code wizard to change, or b ) plunking down your life savings and your firstborn to hire a designer and a cranky developer, who will spend months and months of precious time cranking out something arguably “custom” you may or may not love in the end.

We’ve redefined the website template. And not only what it can be, but how it can look, what it can do, and what it can do for your brand.


Right? Nope. Enter option c ) Tonic Site Shop. Throw out everything you know about templates: these are cocktail-inspired, completely customizable websites designed for the kind of people that give a damn. Simply select your “cocktail,” download, customize anything −ANYTHING− you want, go live, grab the champagne and wait for the compliments ( and clients ) to roll in. They’re designer-made, and tailored just for you. Your old website is already jealous. 

What's Your Brand Cocktail?


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Find out the secret ingredients in your shaker, and what sets you apart from everyone else on the (top) shelf... Plus, get our specific strategies to ensure your ideal clients pick you off the menu every time.

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“If you know your website isn't as good as it SHOULD be and you're riding the struggle bus trying to figure out how everyone else seems to have gorgeous websites, buy a TONIC site. It's time you look just as good (if not better) than others in your industry and stand out in a way that's unique to you.”


- Jenna Kutcher

“If I could go back in time, I would purchase a Tonic site much earlier in my career. The high end feel of the template site combined with Jen and Jeff's creative direction and advice, instantly brought my work and brand to the next level. It allowed me to increase my prices and reach my dream client!”


- Annamarie Akins

“The creative geniuses behind Tonic Site Shop are the only people we trusted to help us build our brand, and you can trust their sites to build yours, too. 


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“To think that something like this exists purely from the heart of helping small businesses fly and have access to this level of branding that was once reserved for only the most established and top of the top of the market…I just think this is going to change everything.”


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“If there is ONE thing in your business worth investing in (even more than your camera and lenses) it is your brand. TONIC is the only resource I recommend if you want to get it done right.” 


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- Hope Taylor

“Being able to create a creative, editorial, and professional website with TONIC has taken our brand to higher levels - more inquiries and bookings with our ideal clients! Cheers, indeed!”


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“TONIC revolutionized my business, I never wanted to send people to my site before, then Jeff & Jen re-mixed my online presence, and wow, THEY ARE GOOD. They got to the core of my brand and built a hand-crafted site around it. Wouldn't want to work with anyone else."


- Joel Allegretto

“The idea that someone could take a gallery of their 50 best images, pair it with one of these incredible designs and have a brand and virtual storefront that will start going to WORK for them and allow them to hit the ground running by the weekend is mind-blowing. It’s game-changing.”


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“TONIC not only gave me a gorgeous, sleek (easy to use!) design that elevates my brand, but also regularly introduces me to new cocktails I've yet to try. Win, win!”


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