How She Got 75% More Enquiries Since Going Live | TONIC SITE SHOP

How She Got 75% More Enquiries Since Going Live

Meet The Luxury Copywriter! Maisie Prior is a UK-Based Copywriter changing the business trajectory of travel, beauty, jewelry, and lifestyle brands through the power of words. And her approach to copywriting means listening to a client’s vision and finding the words to make it happen. When she discovered TONIC, she says it was the first template “that I could envision complementing, rather than competing against my brand.” And we would have to argue to that *she* makes Gin and Tonic look (and sound) real, real good. 

So *luxurious*, right? And what a beautiful customization of our Gin & Tonic template. But all aesthetics aside, the real transformation is how choosing and using a TONIC template impacted her numbers. She tells us, “I’ve had 75% more enquiries since going live – I can’t keep up! That’s not to mention countless invitations to collaborate with luxury hotel marketing managers, brand designers, photographers and fellow copywriters. I can’t believe it’s only been a short while since my launch and the success that’s already come from it. It’s done wonders for my confidence and how I present myself to the world as a credible business owner. I’m also really impressed with its SEO capabilities. I was expecting a little dip when I transferred my existing site over, but I’m thrilled to still be ranking at the top of Google for my targeted keywords.”

Her story is why we stand behind our templates. And Gin & Tonic feels like it was made for Maisie because its minimal design means maximum impact. Simple and sleek, this design is proof of what can be done with a few, high-quality ingredients. It’s also PACKED with a statement homepage, a wow-worthy portfolio, a helpful resources page, and the kind of blog we all want to read. Masie describes it so well (of course she does); “I also loved that it had lots of white space and didn’t look like a template. I’ve always wanted to position The Luxury Copywriter as refined, understated luxury, and Gin and Tonic’s minimal, sleek and stylish design really matched that.” Mission accomplished.

We’re in love with the way she utilized site space:

  • Her super curated images took our clean, minimal template to a more editorial, luxe vibe
  • Check out how she utilized the Portfolio page here; see if you can’t scroll without wanting to travel to a luxury resort or sip mineral water. We dare you. She’s good.
  • That services page, though. (You’re hired, Maisie.)
  • Seeing so many recognizable brands throughout her site = instant trust that she has all the street cred.

And what’s really cool? The feedback she’s getting: “A respected colleague in the luxury industry commented that they were drawn to 7 pages before leaving feedback for me – which is essentially the best compliment there is.”  We couldn’t agree more. Everyone wants potential clients to linger on their site, wander beautiful pages like stunning rooms or gardens you find yourself in. And she says the template design actually inspired her writing, which is music to our ears. 

Her advice for those contemplating a template? 

“DO IT. If you can even imagine it fitting with your brand and offerings (remembering that they’re fully customizable) you won’t look back.”  – Maisie Prior


We’ll drink to that! So if you need a site that fits your brand like Gin & Tonic fits The Luxury Copywriter, click here to shop the collection.

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So, you need a website. Your current choices are: a ) a boring, big box template that does nothing to showcase your particular brand of awesome, and that you’d need to be some sort of code wizard to change, or b ) plunking down your life savings and your firstborn to hire a designer and a cranky developer, who will spend months and months of precious time cranking out something arguably “custom” you may or may not love in the end.

We’ve redefined the website template. And not only what it can be, but how it can look, what it can do, and what it can do for your brand.

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Right? Nope. Enter option c ) Tonic Site Shop. Throw out everything you know about templates: these are cocktail-inspired, completely customizable websites designed for the kind of people that give a damn. Simply select your “cocktail,” download, customize anything −ANYTHING− you want, go live, grab the champagne and wait for the compliments ( and clients ) to roll in. They’re designer-made, and tailored just for you. Your old website is already jealous. 

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