When it comes to website design, it’s the typical approach to go all or nothing — first, a GIANT launch or rebrand with giveaways, iPad mockups, and Instagram confetti galore, then *crickets* until you feel like you’ve got bandwidth to tackle things again… or the PTSD subsides. Whichever happens first.   But we’re here to break […]

Happy Thanksgiving, friends! While we can’t offer you a seat at our table or clink celebratory cheers over a great cocktail in person, we can give you an even bigger (better!) surprise: our biggest Black Friday sale ever starts NOW. We want you to be able to relax with your family tomorrow (and rest up […]

It’s the only time in our lives we’ve done something that could possibly be compared to Beyoncé (and yes, it’s still a stretch) – SURPRISE. We are deliriously proud to present the Tonic Site Shop Fall 2016 Collection. For months, we’ve been working behind the scenes, conceptualizing, creating, designing and refining. Today, all the secrets […]

Today, we’re continuing our favorite blog series “Behind the Bar” with none other than our favorite free-spirit and magnetic marketing genius of a friend, Jenna Kutcher. Her kind-hearted, let’s-keep-it-real approach to life and to business has taken Instagram by storm, where she’s garnered upwards of 550k followers (!) who seem to love her as much as we do. She […]

Fall is officially here, and while the cooler temperatures haven’t quite made it to either coast quite yet (Jeff’s eagerly anticipating the return of his all-flannel wardrobe), we have a few favorites to help ring Autumn in true TONIC-style. Drink: The Lion’s Tail The perfect “transitional” cocktail to take you from the light and fresh […]

You may have already heard that we’re speaking on “5 Designer Steps to Mixing A Top Shelf Website” in November at one of our favorite conferences, SHOWIT United, but we have another BIG announcement today: On Wednesday, November 9th (the day after the conference), we’ll be hosting our first mini-workshop: “Just a Splash” with Jen & […]

Welcome to another brand new series on the TONIC Blog: The Tonic Lookbook. It’s like Christmas every time we get another “My site is live!” notification from our beloved Tonic Regulars, since it means they have a space on the web that allows them to be seen and known for who they are and what they […]

We know homepages get a lot of love and portfolios tend to steal the spotlight, but if we had a designer specialty, it would probably be the oft-neglected, underdeveloped little sister of the website world: the about section. We’ve worked with some incredible personality-based brands over the last few years—people like Jenna Kutcher, Katelyn James, Justin […]

Happy Wednesday, friends! We realized that in all of our new website and blog launch excitement last week, we basically just published, said HERE YOU GO, IT’S REAL PRETTY, and collapsed onto our respective couches with a much-needed cocktail. Now that we’ve had a chance to recover, we thought we’d take you guys on a little tour! […]