Introducing the New Erica Rose Photography | TONIC SITE SHOP

Introducing the New Erica Rose Photography

erica_lesstall

Welcome to another brand new series on the TONIC Blog: The Tonic Lookbook.

It’s like Christmas every time we get another “My site is live!” notification from our beloved Tonic Regulars, since it means they have a space on the web that allows them to be seen and known for who they are and what they do best. We often find ourselves awkwardly cheers-ing the air from our desks in their honor (or just furiously texting each other, “DID YOU SEE THIS? OUR SWEET LITTLE NEGRONI IS ALL GROWN UP?!”

Yep. We told you we weren’t cool. 

On this fine post-Labor Day morning, we’re raising our macchiato & chai filled mugs to none other than Mrs. Erica Rose. She’s teamed up with our own Jeff Shipley at J. Shipley Creative to create a new brand identity & website, and we couldn’t be more excited to see one of our favorite designs — Vodka Soda — looking all soft, moody, adventurous and, well, perfectly Erica.

We sat down (with our keyboards) and chatted with her about what brought her to the decision to rebrand + launch a new site, the process of creating her new look, and the impact it’s had on her business in just the few weeks it’s been live. (Spoiler alert: a WAY bigger immediate impact than we expected!)

So, pour yourself your beverage of choice,  say hello to Erica, and join us for a little tour of her new slice of internet heaven:

Tonic: If there’s anything we can all agree on, it’s that there’s nothing like a good makeover. So tell us, what prompted you to do a rebrand? What wasn’t working about your previous brand / site that led to your deciding to overhaul your site with a TONIC design?

Erica: I first paid for a Showit site design back in ’09 or ’10, and essentially, that is the same site I’ve been using since (cringe…I know … this was long overdue). It got to the point where I knew that my online storefront did not communicate the experience and work that I create for my clients, and it just wasn’t something that I was proud to show off. Also, in 2012 I moved from Chicago (read: very urban couples) to Anchorage (read: very adventurous and outdoorsy couples), and I wanted a site that would attract the kind of people who I wanted to work with in my new market. Lastly, with the development of Showit 5, I knew that I just wasn’t utilizing the platform to its fullest potential, so I definitely wanted to change that.

Before:

Erica Rose Before Tonic

After:

Erica Rose Photography By Tonic Site Shop 03

on timing your rebrand:

“Even though I knew that this rebrand was long overdue, I think it ended up happening at the perfect time. At this point, I now know clearly who my ideal clients is, I have a portfolio that speaks to that client, and I know what direction I want to take my business moving forward. If I had tried to do this a couple of years ago when I lacked clarity on some of these things, I’m pretty sure we wouldn’t have gotten such great results.”

Erica Rose Photography By Tonic Site Shop 06

T: What do you love most about your new TONIC site? Any favorite pages or sections or features?

E: I’m in love with the galleries — the easy navigation and giant images!

Erica Rose Photography By Tonic Site Shop 07

E: Also, Jeff encouraged me to consider adding more personal stories to my site to communicate my adventurous side & share more of myself. I love how the “Storytime” section came together, and I definitely think it serves its purpose.

Erica Rose Photography By Tonic Site Shop 04

T: Why were you drawn to the Vodka Soda design to begin with? How did you know it was the site for you?

E: I was torn between Vodka Soda and one of the other designs (they’re all so beautiful), but something about this one just spoke to me. I love how clean and modern it feels, and that it lets the images shine — front and center (& big, too)!

T: We love that, too!  So, to close here, how has your new site impacted your business – both the perception of it, and the actual business? And further, how has it changed you FEEL about your brand / online presence?

E: It is pretty incredible how drastically my business has been impacted by the launch of this new brand. In every client meeting I have had since the launch, potential clients have remarked about how beautiful it is and that it stands out among other sites they had been looking at. I have had other local wedding vendors say that they are sure that more of their couples are going to want to work with me, simply because of this new look. The work I produce hasn’t changed, but people will see it in a new light because of the way it is being presented online. For the first time since moving to Alaska I have had several inquiries where people are wanting to book on the spot, just based on what they see online. Personally, I am SO proud of my new site! I want to show it to everyone, and I even find myself scrolling through it over and over.

“It is pretty incredible how drastically my business has been impacted by the launch of this new brand…. In every client meeting I have had since the launch, potential clients have remarked about how beautiful [my new site] is and that it stands out among other sites they had been looking at…”

T: Oh man, that couldn’t be more exactly what we hope to hear. We’re so proud of your site, and so happy you love it. Thanks so much, Erica!

arrow-divider-_revised

Interested in the TONIC Original “Vodka Soda,” the site Erica used to create her beautiful new online presence? Click to here learn more and to shop our full collection of customizable websites for creatives.

For more of our favorite real TONIC client sites, click here to browse the lookbook.

Previous Post:

Next Post:

Ready for More?

03

02

01

04

05

FEATURED POST

In these times, it's more important than ever to stay inspired.

Social (Media) Distancing

three ways Not to go Crazy Right now

FEATURED POST

Everyone's favorite macaroni and cheese lover on the biggest light bulb moments in her brand, the essentials in her carry-on, and her best advice for a designing website that's unmistakably "you."

Jenna Kutcher is Not Going with The Flow

BEHIND THE BAR:

05

04

03

01

02

FEATURED POST

Creating connection points, narrowing your scope, and all the inspiration you need to make it your own.

Top Shelf About Section

03

02

01

FIVE STEPS TO A 

buy now, pay later: on 6 month payment plans, your first payment is now *free*   |

all other sites:  TAKE 20% OFF with code: LETSDOTHISTOGETHER

The website of your dreams? It's already mixed to perfection and waiting for you at the bar.

Completely Customizable Websites

FOR THE MODERN, STYLISH CREATIVE

not your average templates

So, you need a website. Your current choices are: a ) a boring, big box template that does nothing to showcase your particular brand of awesome, and that you’d need to be some sort of code wizard to change, or b ) plunking down your life savings and your firstborn to hire a designer and a cranky developer, who will spend months and months of precious time cranking out something arguably “custom” you may or may not love in the end.

We’ve redefined the website template. And not only what it can be, but how it can look, what it can do, and what it can do for your business.

THE MANIFESTO

Right? Nope. Enter option c ) Tonic Site Shop. Throw out everything you know about templates: these are cocktail-inspired, completely customizable websites designed for the kind of people that give a damn. Simply select your “cocktail,” download, customize anything −ANYTHING− you want, go live, grab the champagne and wait for the compliments ( and clients ) to roll in. They’re designer-made, and tailored just for you. Your old website is already jealous. 

View the Design

For those who like their website warm, stylish, and modern, but finished with a little zest. 

Limoncello

View the Design

Clean and classic, tailored to perfection, and served with signature style. 

Martini

View the Design

Oui oui, très chic! Our sweet Vieux is fresh from fashion week in Paris.

Vieux Carré

View the Design

Built for the creative who craves simplicity - a stunning environment for beauty to thrive.

Bellini

View the Design

 Sleek, efficient, strategic, and ready to send all the dream clients straight through your door.

Greyhound

View the Design

A classic take on modern design, with personality peeking through the clouds of pretty.

London Fog

View the Design

A well-balanced cocktail of feminine and modern + dynamic and clean. 

Rosé Royale

View the Design

Stylish, sexy, bold and bright … undoubtedly the fashionista of the collection.

Cosmopolitan

View the Design

A minimalist’s heaven designed to make maximum impact.

Moscow Mule

View the Design

Your monthly Vogue was lost in the mail? Fortunately, we have its replacement.

Amaretto Sour

View the Design

So spacious, fresh and clean, it can’t go down without an “ahhh.”

Gin Fizz

View the Design

For the minimalists, the artists, the romantics, and really, everyone in between. 

Adriatique

View the Design

So smooth and seamless that if you get lost in all the pretty, it must be by choice.

Smokescreen

View the Design

Two parts classic, one part charm, with the kind of elegance that never goes out of style.

Charleston

View the Design

Two parts J.Crew style, a dash of Kate Spade charm & a splash of Ralph Lauren class ...

Jack Rose

View the Design

Pull up your lounge chair to the Paloma oasis and take a moment to soak up the sun.

Paloma

View the Design

Your images can almost taste the Campari, and it goes down even smoother than it looks. 

Negroni

View the Design

Better buy a Derby hat, grab your sweet tea, and secure your seersucker bow tie.

Mint Julep

View the Design

Fashionable free spirits, stand (or twirl) at the ready: Lillet Blanc is your website home of dreams. 

Lillet Blanc

View the Design

Your photos will have room to breathe (and sip on a glass of champagne while they're at it). 

French 75

View the Design

Good news: Summer is never over when you've got a cool, refreshing Lemon Drop in your hand!

Lemon Drop

View the Design

If you're looking for simple and honest, with style in spades and space to breathe ...

Vodka Soda

View the Design

Long summer days at the lake and those cozy winter nights at the cabin in the mountains ...

Hemingway

SHOP our showit template COLLECTION

What's Your Brand Cocktail?

PULL UP YOUR BARSTOOL & TAKE THE QUIZ

take the quiz! (it only takes 60 seconds)

Find out the secret ingredients in your shaker, and what sets you apart from everyone else on the (top) shelf... Plus, get our specific strategies to ensure your ideal clients pick you off the menu every time.

what's your brand cocktail?

“If you know your website isn't as good as it SHOULD be and you're riding the struggle bus trying to figure out how everyone else seems to have gorgeous websites, buy a TONIC site. It's time you look just as good (if not better) than others in your industry and stand out in a way that's unique to you.”

PRAISE FOR TONIC

- Jenna Kutcher

“The creative geniuses behind Tonic Site Shop are the only people we trusted to help us build our brand, and you can trust their sites to build yours, too. 

PRAISE FOR TONIC

 - Amy & Jordan Demos

“To think that something like this exists purely from the heart of helping small businesses fly and have access to this level of branding that was once reserved for only the most established and top of the top of the market…I just think this is going to change everything.”

PRAISE FOR TONIC

- Mary Marantz

“If there is ONE thing in your business worth investing in (even more than your camera and lenses) it is your brand. TONIC is the only resource I recommend if you want to get it done right.” 

PRAISE FOR TONIC

 - Ben Hartley

“If I could go back in time, I would purchase a Tonic site much earlier in my career. The high end feel of the template site combined with Jen and Jeff's creative direction and advice, instantly brought my work and brand to the next level. It allowed me to increase my prices and reach my dream client!”

PRAISE FOR TONIC

- Annamarie Akins

“Tonic is the PERFECT resource for anyone needing a quick and simple way to get an incredible, flawlessly designed website.”

PRAISE FOR TONIC

- Hope Taylor

“Being able to create a creative, editorial, and professional website with TONIC has taken our brand to higher levels - more inquiries and bookings with our ideal clients! Cheers, indeed!”

PRAISE FOR TONIC

 - Luke & Cat Neumeyer

“TONIC revolutionized my business, I never wanted to send people to my site before, then Jeff & Jen re-mixed my online presence, and wow, THEY ARE GOOD. They got to the core of my brand and built a hand-crafted site around it. Wouldn't want to work with anyone else."

PRAISE FOR TONIC

- Joel Allegretto

“The idea that someone could take a gallery of their 50 best images, pair it with one of these incredible designs and have a brand and virtual storefront that will start going to WORK for them and allow them to hit the ground running by the weekend is mind-blowing. It’s game-changing.”

PRAISE FOR TONIC

- Mary Marantz

“TONIC not only gave me a gorgeous, sleek (easy to use!) design that elevates my brand, but also regularly introduces me to new cocktails I've yet to try. Win, win!”

PRAISE FOR TONIC

 - Abby Grace

see our sites in action

Beth Kirby

"From colors to fonts, my brand new site is everything I ever wanted in a website — and I didn't even know such magic was possible without knowing a lick of code, but my homies at TONIC completely changed my world."  — Beth / @localmilk

Visit the Site

Caroline Logan

"If you're thinking about getting a TONIC site, is it too cheesy to say 'DO IT, You won't regret it?' Because it’s true. Your business will grow. Your bookings will increase. You'll be able to raise your prices. You'll attract and book your dream clients. You’ll be more confident than ever before in your brand. It's a no brainer!"  — Caroline

Visit the Site

Valorie Darling

“Not only are their designs gorgeous, intuitive and perfectly built for photographers, but their team really couldn't be more loving and supportive in the journey of bringing it all together.”  — Valorie

Visit the Site

The White Hearth

 "I always sought to make a fine product, but now I have a fine website to showcase it. If you’re putting off getting a Tonic site, learn from my experience and don’t wait any longer. It will be the site you’ll wish you always had!“ — Talia

Visit the Site

Amelia Brown

"With our Tonic template, we’ve been able to create a lush, magazine-style layout that showcases our process, inspirations, and story. It's been a pleasure to work with Tonic in creating our new website." — Amelia

Visit the Site

THE NEWSLETTER

Friends Don't Let Friends Get Boring Email

Ready for a little TONIC in your inbox? We send occasional, moderately witty emails with exclusive deals, design tips, recent blog favorites, cocktail recipes, and more.

Get on the VIP List