Introducing the New Erica Rose Photography | TONIC SITE SHOP
The Tonic Lookbook

Introducing the New Erica Rose Photography


Welcome to another brand new series on the TONIC Blog: The Tonic Lookbook.

It’s like Christmas every time we get another “My site is live!” notification from our beloved Tonic Regulars, since it means they have a space on the web that allows them to be seen and known for who they are and what they do best. We often find ourselves awkwardly cheers-ing the air from our desks in their honor (or just furiously texting each other, “DID YOU SEE THIS? OUR SWEET LITTLE NEGRONI IS ALL GROWN UP?!”

Yep. We told you we weren’t cool. 

On this fine post-Labor Day morning, we’re raising our macchiato & chai filled mugs to none other than Mrs. Erica Rose. She’s teamed up with our own Jeff Shipley at J. Shipley Creative to create a new brand identity & website, and we couldn’t be more excited to see one of our favorite designs — Vodka Soda — looking all soft, moody, adventurous and, well, perfectly Erica.

We sat down (with our keyboards) and chatted with her about what brought her to the decision to rebrand + launch a new site, the process of creating her new look, and the impact it’s had on her business in just the few weeks it’s been live. (Spoiler alert: a WAY bigger immediate impact than we expected!)

So, pour yourself your beverage of choice,  say hello to Erica, and join us for a little tour of her new slice of internet heaven:

Tonic: If there’s anything we can all agree on, it’s that there’s nothing like a good makeover. So tell us, what prompted you to do a rebrand? What wasn’t working about your previous brand / site that led to your deciding to overhaul your site with a TONIC design?

Erica: I first paid for a Showit site design back in ’09 or ’10, and essentially, that is the same site I’ve been using since (cringe…I know … this was long overdue). It got to the point where I knew that my online storefront did not communicate the experience and work that I create for my clients, and it just wasn’t something that I was proud to show off. Also, in 2012 I moved from Chicago (read: very urban couples) to Anchorage (read: very adventurous and outdoorsy couples), and I wanted a site that would attract the kind of people who I wanted to work with in my new market. Lastly, with the development of Showit 5, I knew that I just wasn’t utilizing the platform to its fullest potential, so I definitely wanted to change that.


Erica Rose Before Tonic


Erica Rose Photography By Tonic Site Shop 03

on timing your rebrand:

“Even though I knew that this rebrand was long overdue, I think it ended up happening at the perfect time. At this point, I now know clearly who my ideal clients is, I have a portfolio that speaks to that client, and I know what direction I want to take my business moving forward. If I had tried to do this a couple of years ago when I lacked clarity on some of these things, I’m pretty sure we wouldn’t have gotten such great results.”

Erica Rose Photography By Tonic Site Shop 06

T: What do you love most about your new TONIC site? Any favorite pages or sections or features?

E: I’m in love with the galleries — the easy navigation and giant images!

Erica Rose Photography By Tonic Site Shop 07

E: Also, Jeff encouraged me to consider adding more personal stories to my site to communicate my adventurous side & share more of myself. I love how the “Storytime” section came together, and I definitely think it serves its purpose.

Erica Rose Photography By Tonic Site Shop 04

T: Why were you drawn to the Vodka Soda design to begin with? How did you know it was the site for you?

E: I was torn between Vodka Soda and one of the other designs (they’re all so beautiful), but something about this one just spoke to me. I love how clean and modern it feels, and that it lets the images shine — front and center (& big, too)!

T: We love that, too!  So, to close here, how has your new site impacted your business – both the perception of it, and the actual business? And further, how has it changed you FEEL about your brand / online presence?

E: It is pretty incredible how drastically my business has been impacted by the launch of this new brand. In every client meeting I have had since the launch, potential clients have remarked about how beautiful it is and that it stands out among other sites they had been looking at. I have had other local wedding vendors say that they are sure that more of their couples are going to want to work with me, simply because of this new look. The work I produce hasn’t changed, but people will see it in a new light because of the way it is being presented online. For the first time since moving to Alaska I have had several inquiries where people are wanting to book on the spot, just based on what they see online. Personally, I am SO proud of my new site! I want to show it to everyone, and I even find myself scrolling through it over and over.

“It is pretty incredible how drastically my business has been impacted by the launch of this new brand…. In every client meeting I have had since the launch, potential clients have remarked about how beautiful [my new site] is and that it stands out among other sites they had been looking at…”

T: Oh man, that couldn’t be more exactly what we hope to hear. We’re so proud of your site, and so happy you love it. Thanks so much, Erica!


Interested in the TONIC Original “Vodka Soda,” the site Erica used to create her beautiful new online presence? Click to here learn more and to shop our full collection of customizable websites for creatives.

For more of our favorite real TONIC client sites, click here to browse the lookbook.

Do not delte - Ryan
Do not delte - Ryan

Previous Post:

Next Post:

Ready for More?

Ready for a little TONIC in your inbox? We send occasional, moderately witty emails with exclusive deals, design tips, recent blog favorites, cocktail recipes, and more.

Friends Don't Let Friends Get Boring Emails


Get on the VIP List

featured post

The Best Showit Templates for Coaches

If you’re a business coach looking into getting a Showit website, you’re in the right spot. Here at Tonic Site Shop, we create beautiful Showit templates for coaches, photographers, and other creative professionals.

learn more

featured post

Why a Big-Name Designer Chose a TONIC Template Instead of Designing Her Website from Scratch

Meet Emmy - a skilled designer, inspiring educator, and imaginative creative whose talent and passion have led her to dream clients and brands. She’s passionate about “bringing visual life to the art of storytelling,” and this vision has truly come to life in her design work. And her work is STUNNING.

learn more

featured posts

She Almost Walked Away From Her Company. How a TONIC Template Turned Burnout Into Reignited Passion.

Elena is the brains (and beauty) behind Modern Market, a marketplace for creative entrepreneurs, providing content and resources that are ready to go for brands, so they can easily personalize it to their passion, purpose, and style and start connecting with their ideal clients right away. 

learn more

So, you need a website. Your current choices are: a ) a boring, big box template that does nothing to showcase your particular brand of awesome, and that you’d need to be some sort of code wizard to change, or b ) plunking down your life savings and your firstborn to hire a designer and a cranky developer, who will spend months and months of precious time cranking out something arguably “custom” you may or may not love in the end.

We’ve redefined the website template. And not only what it can be, but how it can look, what it can do, and what it can do for your brand.


Right? Nope. Enter option c ) Tonic Site Shop. Throw out everything you know about templates: these are cocktail-inspired, completely customizable websites designed for the kind of people that give a damn. Simply select your “cocktail,” download, customize anything −ANYTHING− you want, go live, grab the champagne and wait for the compliments ( and clients ) to roll in. They’re designer-made, and tailored just for you. Your old website is already jealous. 

What's Your Brand Cocktail?


take the quiz! (it only takes 60 seconds)

Find out the secret ingredients in your shaker, and what sets you apart from everyone else on the (top) shelf... Plus, get our specific strategies to ensure your ideal clients pick you off the menu every time.

what's your brand cocktail?

“If you know your website isn't as good as it SHOULD be and you're riding the struggle bus trying to figure out how everyone else seems to have gorgeous websites, buy a TONIC site. It's time you look just as good (if not better) than others in your industry and stand out in a way that's unique to you.”


- Jenna Kutcher

“If I could go back in time, I would purchase a Tonic site much earlier in my career. The high end feel of the template site combined with Jen and Jeff's creative direction and advice, instantly brought my work and brand to the next level. It allowed me to increase my prices and reach my dream client!”


- Annamarie Akins

“The creative geniuses behind Tonic Site Shop are the only people we trusted to help us build our brand, and you can trust their sites to build yours, too. 


 - Amy & Jordan Demos

“To think that something like this exists purely from the heart of helping small businesses fly and have access to this level of branding that was once reserved for only the most established and top of the top of the market…I just think this is going to change everything.”


- Mary Marantz

“If there is ONE thing in your business worth investing in (even more than your camera and lenses) it is your brand. TONIC is the only resource I recommend if you want to get it done right.” 


 - Ben Hartley

“Tonic is the PERFECT resource for anyone needing a quick and simple way to get an incredible, flawlessly designed website.”


- Hope Taylor

“Being able to create a creative, editorial, and professional website with TONIC has taken our brand to higher levels - more inquiries and bookings with our ideal clients! Cheers, indeed!”


 - Luke & Cat Neumeyer

“TONIC revolutionized my business, I never wanted to send people to my site before, then Jeff & Jen re-mixed my online presence, and wow, THEY ARE GOOD. They got to the core of my brand and built a hand-crafted site around it. Wouldn't want to work with anyone else."


- Joel Allegretto

“The idea that someone could take a gallery of their 50 best images, pair it with one of these incredible designs and have a brand and virtual storefront that will start going to WORK for them and allow them to hit the ground running by the weekend is mind-blowing. It’s game-changing.”


- Mary Marantz

“TONIC not only gave me a gorgeous, sleek (easy to use!) design that elevates my brand, but also regularly introduces me to new cocktails I've yet to try. Win, win!”


 - Abby Grace

Welcome to

My Rewards

Become a member

Join our loyalty program to unlock exclusive perks and rewards.

Ways to earn

Powered by WPLoyalty

Ways to earn


Spend 10000, get 1 free product

1 point for each 10000 spent

Test campaign