Surprise! The Fall Collection is Here | TONIC SITE SHOP

Surprise! The Fall Collection is Here

It’s the only time in our lives we’ve done something that could possibly be compared to Beyoncé (and yes, it’s still a stretch) – SURPRISE. We are deliriously proud to present the Tonic Site Shop Fall 2016 Collection.

For months, we’ve been working behind the scenes, conceptualizing, creating, designing and refining. Today, all the secrets hit the shop: three all-new, completely customizable site designs for the SHOWIT5 platform, with seamless WordPress-powered blogs to match. Freshly mixed, and on tap now.

They’re as original, full-featured, and intentional as any custom site in the business, and the only thing they’re missing is you, your work and your brand. We’ll be sharing more about the inspiration and process behind each individual site design in an upcoming blog series, but for now, here’s the good news: 

If you’re ready to take their business to the next level, you don’t have to wait for the website of your dreams. It’s already been mixed to perfection, and it’s waiting for you at the bar. 

[ Cue mic drop + and hair wind machine ] 


( Video by Harris Films. Dave likes peanut butter on his burgers, but other than that, he’s great.)

Click through to shop now, or continue on to read about the sites. 





Inspired by the impossibly chic and spacious pages of French art magazines, our Adriatique is a tonic for tired, beauty-loving eyes. From the homepage, with its unforgettably impactful design, to the personal, editorial about page, to the stunning blog we never want to stop browsing, there’s so much lovely here to explore. This is one for the minimalists, the artists, the romantics, and really, everyone in between. Who knew simplicity could be so stunning?


View Adriatiquearrow-right




Sure, you’ve seen negative space before, but not like this. Our Smokescreen is a showpiece of modern and minimal design that somehow manages to feel all-new, entirely original, and a maybe a little bit rebellious. It’s a smooth and seamless site that navigates like a dream, so if you get lost in all the pretty, it’s only by choice. We’re not blowing smoke: for lovers of simple essentials with style to spare, this just might be love at first click.


View Smokescreenarrow-right




If we’ve learned anything in our cocktail-loving years, it’s that the classics are classics for reason. Need proof? It’s all in the Charleston: two parts timeless, one part charm, with the kind of elegance that never goes out of style. You’ll love: the refined, invitation-inspired type, the gorgeous French grey-blue (customizable, of course), and the detail designed into every page (don’t miss the about section!). Let’s take a stroll down Rainbow Row, then meet at the Gin Joint for a nightcap?


View Charlestonarrow-right

They’re some of our favorite designs we’ve ever created, but who cares if *we* like them. What do you think? Which one’s your favorite? Any suggestions? We’d love to know, so hit us up in the comments!

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So, you need a website. Your current choices are: a ) a boring, big box template that does nothing to showcase your particular brand of awesome, and that you’d need to be some sort of code wizard to change, or b ) plunking down your life savings and your firstborn to hire a designer and a cranky developer, who will spend months and months of precious time cranking out something arguably “custom” you may or may not love in the end.

We’ve redefined the website template. And not only what it can be, but how it can look, what it can do, and what it can do for your brand.


Right? Nope. Enter option c ) Tonic Site Shop. Throw out everything you know about templates: these are cocktail-inspired, completely customizable websites designed for the kind of people that give a damn. Simply select your “cocktail,” download, customize anything −ANYTHING− you want, go live, grab the champagne and wait for the compliments ( and clients ) to roll in. They’re designer-made, and tailored just for you. Your old website is already jealous. 

What's Your Brand Cocktail?


take the quiz! (it only takes 60 seconds)

Find out the secret ingredients in your shaker, and what sets you apart from everyone else on the (top) shelf... Plus, get our specific strategies to ensure your ideal clients pick you off the menu every time.

what's your brand cocktail?

“If you know your website isn't as good as it SHOULD be and you're riding the struggle bus trying to figure out how everyone else seems to have gorgeous websites, buy a TONIC site. It's time you look just as good (if not better) than others in your industry and stand out in a way that's unique to you.”


- Jenna Kutcher

“If I could go back in time, I would purchase a Tonic site much earlier in my career. The high end feel of the template site combined with Jen and Jeff's creative direction and advice, instantly brought my work and brand to the next level. It allowed me to increase my prices and reach my dream client!”


- Annamarie Akins

“The creative geniuses behind Tonic Site Shop are the only people we trusted to help us build our brand, and you can trust their sites to build yours, too. 


 - Amy & Jordan Demos

“To think that something like this exists purely from the heart of helping small businesses fly and have access to this level of branding that was once reserved for only the most established and top of the top of the market…I just think this is going to change everything.”


- Mary Marantz

“If there is ONE thing in your business worth investing in (even more than your camera and lenses) it is your brand. TONIC is the only resource I recommend if you want to get it done right.” 


 - Ben Hartley

“Tonic is the PERFECT resource for anyone needing a quick and simple way to get an incredible, flawlessly designed website.”


- Hope Taylor

“Being able to create a creative, editorial, and professional website with TONIC has taken our brand to higher levels - more inquiries and bookings with our ideal clients! Cheers, indeed!”


 - Luke & Cat Neumeyer

“TONIC revolutionized my business, I never wanted to send people to my site before, then Jeff & Jen re-mixed my online presence, and wow, THEY ARE GOOD. They got to the core of my brand and built a hand-crafted site around it. Wouldn't want to work with anyone else."


- Joel Allegretto

“The idea that someone could take a gallery of their 50 best images, pair it with one of these incredible designs and have a brand and virtual storefront that will start going to WORK for them and allow them to hit the ground running by the weekend is mind-blowing. It’s game-changing.”


- Mary Marantz

“TONIC not only gave me a gorgeous, sleek (easy to use!) design that elevates my brand, but also regularly introduces me to new cocktails I've yet to try. Win, win!”


 - Abby Grace