We’ve come to the final part & page of this series—the money-making page! Well, sort of. Obviously everything we’ve been covering throughout the Website Copy Made Easy series has been leading up to this point. Which means, it’s all working in tandem to help you earn sales or bookings. New to the series? Catch up […]

Before we dive into the HOW, let’s quickly chat through the WHY of a brand shoot, shall we?  Think of your brand shoot photos as the key ingredient you need to create scroll-stopping content that’ll draw your people in. Without the main ingredient for your perfect cocktail, it won’t taste right.  The same goes for […]

It’s no secret that we are all about letting our clients tell their TONIC stories (hello, social proof), and when it comes to stats? They’ve got some staggering numbers that speak to how TONIC Showit templates have done WORK. Our TONIC Templates Do the Hard Work For You We hear it over and over. People […]

Trying to learn more about Showit? Thinking of switching your website to the Showit platform, comparing Showit vs. Squarespace, Showit vs. WordPress, wondering if Showit works with video content, includes hosting, or something along those lines? Here’s our breakdown of the top ten reasons you should switch to Showit! Do you recall the game ‘Show […]

We’ve officially come to the 4th part of the Website Copy Made Easy (well, easier) series, but don’t worry, it’s a jam-packed one. With site best practices, creating the foundation, and tackling the ever-important Home page out of the way, it’s now time to zero in on your site’s other top page—your About page, of […]

There is only one type of traffic that we truly welcome here at TONIC. And that’s site traffic. We exist to give you an elevated website. But even more than that, we exist to give you a website that works. What works and doesn’t work on the worldwide web, well, that’s a numbers game. And […]

Ok, so maybe your website is pretty functional – I mean, hey, you have a website for your business or brand (and we think that deserves a trophy), but is it all that it could be? Is your website working for you? Is it attracting your dream clients? Is it making you money? Before you […]

BY KAITLYN PARKER | COPY UNCORKED Welcome to Part 3 of the Web Copy Made Easy (well, easier) Series. Who’s up for a dinner party!? Go with me… In Part 2, we compared creating your website to building a home – including establishing a great floor plan and a strong foundation – by way of […]

BY KAITLYN PARKER | COPY UNCORKED So glad to see you made it to Part 2 of the Web Copy Made Easier series—welcome! If you missed Part 1, 5 Site Building Best Practices to Know, find it here. As the title implies, it gives you a run-down of what to know on the front-end of […]

BY KAITLYN PARKER | COPY UNCORKED I decided to pour myself a margarita to kick off this series—for one, because it’s after 5pm and two because it feels very TONIC of me to do, and three because I want to establish that writing the words (read: “copy”) for your site can, and dare I say […]