Welcome to this week’s edition of “Things I probably shouldn’t publicly admit!” Last time, we covered my newly-discovered bulk seed secret. Today, I’m going a little deeper into self-analysis, and the results involve lamps, bagels, and my mom’s labor and delivery doctor (just… go with it, okay?). So, here’s something you should about me: I’m a […]

For today’s story, which is actually about stories, we have three bonus surprises to help you tell yours better: I grew up on a 242-acre ostrich ranch (more on that next time, I swear), in a dusty Central Texas horse town filled with cowboys wearing skinny jeans LONG before the world was ready… where the best example […]

Fun fact: about a year ago, we were contemplating ending our newsletter. Yes, the newsletter that now gets feedback like THIS every week: (Read on to see what’s changed) At the time, it had started to feel, honestly, a little like a chore to brainstorm, prep, write and send a newsletter every week, and while we knew […]

Just in time for Cinco de Mayo, a summery, delicious taco bar — and the #tonicapproved drinks to accompany it, of course —with the secret components we use to take ours over the top every time. There are very few dishes that satisfy our love of family-style, design-your-own entertaining like tacos. Guests are free to […]

If you’ve ever been bummed out by your own email signature, here’s our tale of woe and how we finally fixed it in about three minutes.

Hey, Friend. So, how’s your week going? Uh, yeah. Us, too. We know for many this is the first week of a new normal. Maybe you’re suddenly working from home, sans your typical office, or maybe your kids are home from school for the foreseeable future. Either way, things seem unsettled and WEIRD right now, and […]

Let’s be honest: when it comes to Thanksgiving prep, hosting, and beyond, you’re probably either a Monica or a Rachel. (Because before the Enneagram, there was “Which Friends character Are You?”) Monica — Your copy of Bon Appetit’s Thanksgiving issue is sitting dogeared + wine-stained on the counter, and hors d’oeuvre planning has kept you up […]

Let’s start off by explaining what permalinks and slugs are. Permalinks are the entire URL which includes your domain and slugs are just what comes after your domain. Now that the boring stuff is over, let’s talk about why they important, specifically slugs. Why are slugs important for SEO? Slugs play a key role in […]

In this post, I will be showing you what SEO titles and meta descriptions are, how to format them, and how to add them to your Showit website and WordPress posts. If applying good SEO (Search Engine Optimization) to your website can bring you in even one client that otherwise would not have found you, […]