Ah, the age-old question: which one is more worth it—paid advertising, or organic marketing? Before we can get into our *official* stance on the debate, it’s important that we establish the difference between paid ads vs. organic traffic. What is paid traffic? According to SEO guru Neil Patel, paid ads definition refers to “online methods […]

For the last few months, I’ve been fascinated by the rise of the now-omnipresent, influencer-beloved Stanley Cups tumbler and the chokehold it has on a vast segment of the population. (Okay, a vast segment of mostly millennial moms…) As someone who works in marketing, I typically strongly resist the allure of “viral” products everyone tells […]

I’m just going to come out and say it, yes, affiliate marketing is worth it. (Blunt, much?) Here at TONIC, we’ve seen firsthand how the power of affiliate marketing can transform a business and generate massive revenue — I mean, it now accounts for almost 50% of our total sales (!), so who wouldn’t love […]

Congratulations on your new Showit site—how does it feel to know you’ve picked the best website builder for creatives?!  (You can tell we’re just as excited as you are.)  Before you can *officially* launch your Showit website and start showing it off to the world, though, there are 7 things to check off your to-do […]

So, you’ve found yourself in an Internet rabbit hole of “which website builder is right for you?” and ended up in the beautiful world of Showit website design? Perfect—we’re glad you’re here. We can’t wait to show you around and tell you every single thing you need to know about how to use your Showit […]

When you build your entire business around creating templates for a specific website platform like Showit, you’re gonna get questions about that website platform—want to know what the most common ones we always get asked are? → Is Showit good for SEO?  → Does Showit have good SEO?  → Is optimizing your site for SEO […]

If you know us at all, you know that we’re all in on all things Showit. We’ve quite literally built our entire business around our love for the dreamy, drag-and-drop Showit platform. But is Showit actually better than all the other website platforms out there? Even—dare we say—Squarespace? (Did anyone else just feel a chill in […]

Hello, nice to meet you, I’m Jen—former email marketing hater. Two years ago, email marketing was my least favorite thing I did for our business. And it definitely wasn’t generating a giant chunk of our revenue. In fact, while I knew we “had to have an email list” because blah blah, there’s no algorithm, you […]

Hi, I’m Jen. And I believe pretty much any situation can be turned into content.  Random sign I saw on the street? Newsletter. Cricket in my garage? Newsletter.  Getting chewed out by a stranger over text who thought I was a scammer? Newsletter.  Running into former Etiquette teacher at an event and her asking me—at […]