The Getting Started Guide: What You Need To Know About Setting Up Your Showit Website

Recently updated on March 2nd, 2023

So, you’ve found yourself in an Internet rabbit hole of “which website builder is right for you?” and ended up in the beautiful world of Showit website design? Perfect—we’re glad you’re here. We can’t wait to show you around and tell you every single thing you need to know about how to use your Showit website. 

Whether you’re new to website templates entirely, or giving yourself a site refresh, Showit is the best website builder on the market for designing gorgeous websites that convert—which is why we’ve only ever designed templates for Showit.

But we’ll get to all things templates later – for now, let’s start with the basics of what Showit is, why you need it, and how to get all set up.

All Of Your Showit Questions, Answered.

First things first… what is Showit?

Showit is a drag-and-drop website platform that allows you to design gorgeous websites with ease (you’ll never be trapped in a website you can’t edit yourself). You’ve heard of Squarespace and Wix, right? Showit is like that, only more beautiful and 10x easier to maintain.

With Showit, you don’t need to spend hours Googling for CSS codes or troll through developers on Upwork just so you can move a text box a little bit to the left. It’s like the Canva of website platforms—by business owners (who understand the value of marrying ease + design, for business owners (who really freaking want ease + design).

Wait, so what’s the difference between TONIC and Showit?

Think of it like this: Showit is Netflix, and TONIC Site Shop is Emily in Paris.

(Or, you know, Ozark / Selling Sunset / Stranger Things, depending on your vibe…)

Showit is the website hosting platform, and here at TONIC we sell designer website templates for that platform. (AKA we’re the website template shop who makes your site look beautiful, so your site can convert readers into buyers.)

Is Showit easy to use?

Yes! That’s one of the million reasons why we love Showit; it’s really as user-friendly as they say. 

(“They” being the countless entrepreneurs, service providers, and bloggers who are now happy Showit users.)

However, we do have to mention that Showit is a complete blank slate at first—which is amazing for customization and design freedom, but could potentially be overwhelming for someone who isn’t a designer by trade, or has never built a website from scratch before.

So, should I start from a Showit website template, then?

We may be a little biased, considering we are literally a Showit website template shop, but absolutely yes. Why not make an already-easy thing even easier? 

Whether you’re a wedding planner, an SEO specialist, an influencer, a copywriter, or heck, a dog walker —there’s a TONIC template for that

(Consider this the official call to all dog walkers with TONIC templates: please email us, we need to see your website ASAP.)

I think I know, but I want to make sure: what is a Showit website template again?

A Showit website template is a collection of pre-designed page layouts that allow you to insert your content—copy, images, media—and create a ready-to-go website, without having to be an expert in design. 

And a good website template is always built with strategy, user experience, conversion, and aesthetics in mind. (Like ours!) 

Showit website templates make it so easy to bootstrap your website, without making it look like you bootstrapped your website. When done right, templates can make your brand’s online home look even MORE designer than actual designer-crafted websites.

When looking for a Showit website design template, you’ll want to make sure you feel like you’ll be able to easily customize it yourself, because nothing is more frustrating than not being able to figure out how to freaking work the dang thing. 

It’s also extremely important to choose a website template that is responsive, and fits the capabilities you’re looking for (do you need options for e-commerce sales? Selling courses? Easy integration of video?) so your template can grow with you as your brand does. 

Is Showit the right website hosting platform for me?

If you’re a creative looking for a platform that allows you to fully customize and optimize every single inch of your site, without any coding (or struggling), then YES, Showit is the best website builder for you. 

Showit gives you total control over every element of your website with its drag-and-drop capabilities, so you can create *exactly* what you’re envisioning.

(If you’re still unsure, though, click here to read about why it’s better than the Internet’s other go-to website builder Squarespace.)

I’ve heard that WordPress is better than Showit, though… What’s the deal?

This is sort of a trick question—because Showit and WordPress actually work together to help you create the site of your dreams. 

Because Showit is powered by WPEngine, the highest-rated WordPress host on Earth, you’re able to design in Showit, while posting blogs with WordPress.

Best of both worlds, if you ask us.

Is Showit good for SEO?

Yes! We actually get this question all the time, so we wrote an entire post about it. Read more about exactly why and how Showit is good for SEO right here.

Setting Up Your Showit Account and Adding Your Template

We’re gonna give you a step-by-step breakdown of exactly how to set up your Showit website in just a sec, but first: a moment of appreciation for the Showit support team.

They are the absolute best in the biz—they actually care about helping you—and they will help you with anything you need in regards to getting your account up & running. 

When our community has Showit-specific questions, we direct them to one of these 3 places:

Now, for the how-to of it all:

01 — Create your Showit account 

If you don’t have one already, head over to Showit and create an account. Be sure to take advantage of the free 14-day trial. (No credit card required, either—music to our ears!)

When you’re ready to subscribe, use the code “TONICPREMIUM20” to save 20% on your annual subscription. We typically suggest the middle tier account unless you need fancy WordPress plugins. 

02 — Choose your Showit template

This is where we swoop in to save the day to provide you with industry-leading Showit website templates, created to make getting your website up and running so much easier.

Our Showit website templates are trusted by more than six thousand creatives worldwide, because they’re exponentially easy to use, designed to help you stand out from your competition, and PROVEN to get you real results

We have a completely customizable, strategically-designed Showit template for every aesthetic: timeless, sophisticated, editorial, chic, confident, sexy, bold, striking, neutral, minimal, boho, classic, stylish, spacious, fine art, organic, modern… you get the picture. 

Shop our Showit templates

See our templates in action on real clients’ sites

Take the quiz to find out which TONIC template is right for you

03 — Access your design’s sharekey

After you click purchase, you’ll receive a link to our Getting Started guide in your email. (We love this part, because we’ve compiled all our best Showit tips, tricks, and resources into one place.)

Included in that guide is a unique design share key—AKA, a code of letters and numbers that you can easily copy and paste into your Showit account.

04 — Install your Showit template

To access your TONIC template within Showit, all you have to do is log into your new Showit account via, toggle past the free Showit designs, and click on “your designs.”

Next, select “Add Design to Library” and paste the share key you copied into the box that says “shared design key.” 

(If it’s not your first time, simply log into your account, and click “create a new design.”) 
Once you click “start with this design” – it’s time to get rolling!

05 – Get ready to customize!

Once your template is installed, you’re officially ready to start making your Showit website your own by updating your branding elements, adding your copy, inputting your media, tweaking the design, adjusting your links, and optimizing for SEO.

Head over to Part 2 of this post to learn everything you need to know about successfully launching your Showit website!

Let us know how you’re doing! We love seeing new TONIC templates become your beautiful online home. If you’re in the process of customizing your Showit site, we want to see behind the scenes of what you’re working!

Click to join our TONIC regulars Facebook group so you can show off your site or ask any TONIC template questions you might have.

If you liked this post and want to be notified when the next one goes live, make sure you’re following along with us on Instagram & subscribed to our #longandweird newsletter for updates!

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So, you need a website. Your current choices are: a ) a boring, big box template that does nothing to showcase your particular brand of awesome, and that you’d need to be some sort of code wizard to change, or b ) plunking down your life savings and your firstborn to hire a designer and a cranky developer, who will spend months and months of precious time cranking out something arguably “custom” you may or may not love in the end.

We’ve redefined the website template. And not only what it can be, but how it can look, what it can do, and what it can do for your brand.


Right? Nope. Enter option c ) Tonic Site Shop. Throw out everything you know about templates: these are cocktail-inspired, completely customizable websites designed for the kind of people that give a damn. Simply select your “cocktail,” download, customize anything −ANYTHING− you want, go live, grab the champagne and wait for the compliments ( and clients ) to roll in. They’re designer-made, and tailored just for you. Your old website is already jealous. 

What's Your Brand Cocktail?


take the quiz! (it only takes 60 seconds)

Find out the secret ingredients in your shaker, and what sets you apart from everyone else on the (top) shelf... Plus, get our specific strategies to ensure your ideal clients pick you off the menu every time.

what's your brand cocktail?

“If you know your website isn't as good as it SHOULD be and you're riding the struggle bus trying to figure out how everyone else seems to have gorgeous websites, buy a TONIC site. It's time you look just as good (if not better) than others in your industry and stand out in a way that's unique to you.”


- Jenna Kutcher

“If I could go back in time, I would purchase a Tonic site much earlier in my career. The high end feel of the template site combined with Jen and Jeff's creative direction and advice, instantly brought my work and brand to the next level. It allowed me to increase my prices and reach my dream client!”


- Annamarie Akins

“The creative geniuses behind Tonic Site Shop are the only people we trusted to help us build our brand, and you can trust their sites to build yours, too. 


 - Amy & Jordan Demos

“To think that something like this exists purely from the heart of helping small businesses fly and have access to this level of branding that was once reserved for only the most established and top of the top of the market…I just think this is going to change everything.”


- Mary Marantz

“If there is ONE thing in your business worth investing in (even more than your camera and lenses) it is your brand. TONIC is the only resource I recommend if you want to get it done right.” 


 - Ben Hartley

“Tonic is the PERFECT resource for anyone needing a quick and simple way to get an incredible, flawlessly designed website.”


- Hope Taylor

“Being able to create a creative, editorial, and professional website with TONIC has taken our brand to higher levels - more inquiries and bookings with our ideal clients! Cheers, indeed!”


 - Luke & Cat Neumeyer

“TONIC revolutionized my business, I never wanted to send people to my site before, then Jeff & Jen re-mixed my online presence, and wow, THEY ARE GOOD. They got to the core of my brand and built a hand-crafted site around it. Wouldn't want to work with anyone else."


- Joel Allegretto

“The idea that someone could take a gallery of their 50 best images, pair it with one of these incredible designs and have a brand and virtual storefront that will start going to WORK for them and allow them to hit the ground running by the weekend is mind-blowing. It’s game-changing.”


- Mary Marantz

“TONIC not only gave me a gorgeous, sleek (easy to use!) design that elevates my brand, but also regularly introduces me to new cocktails I've yet to try. Win, win!”


 - Abby Grace