Blog | TONIC SITE SHOP

Our Best Summer Party Recipes

Welcome to Summer, friends! Sadly, we can’t offer you a lawn chair or clink celebratory cheers over a summer cocktail in person.  But we *can* give you our secrets to level-up your cookout… Read on for three of our all-time favorite recipes for your Summer festivities: the perfect crowd-pleaser hot dog bar, a batch cocktail that’s […]

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Don't Be An Ostrich

Don’t Be An Ostrich

Ostriches are Really Dumb and Other Life Lessons from My Childhood The dust rises in his wake and bystanders watch in awe as his powerful, piston-like legs pound the sod — a picture of athletic grace. Long, purposeful strides thrust him through yard after yard, and though the muscles in his strong thighs strain, somehow […]

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Who's Your Brand's Celebrity Doppelgänger?

Who’s Your Brand’s Celebrity Doppelgänger?

So, for today’s extremely difficult intellectual homework, who is your (or your brand’s) celebrity doppelgänger? Yes, it sounds trivial, but stay with me — it’s actually incredibly telling. We’ve talked about this a bit before, but the best brands don’t sound like brands. They sound like people… because people love to buy from, learn from, and work with people. […]

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The Worst Ideas I've Ever Had

The Worst Ideas I’ve Ever Had

I’m an ideas guy. Now and forever, amen. So much so that (my fiancé) Darren may or may not have a code word to get my attention because I’m so often off in another place — thinking, dreaming, scheming. (The code word is “HARK!” in case you’re trying to get through to me and I’m […]

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Hold My Bagel

Hold My Bagel

Welcome to this week’s edition of “Things I probably shouldn’t publicly admit!” Last time, we covered my newly-discovered bulk seed secret. Today, I’m going a little deeper into self-analysis, and the results involve lamps, bagels, and my mom’s labor and delivery doctor (just… go with it, okay?). So, here’s something you should about me: I’m a […]

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5 Quick + Sexy TONIC Hacks You Need In Your Life Right Now

We heard you loud and clear: MORE simple tips that help you look or work a little sexier online… to prove we can take a hint: 01. Remove Backgrounds from any Image in One-Click TONIC designer + SEO expert Ryan showed us an amazing free online app this week and blew our MINDS. No more spending hours […]

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Neon Bubble Letters: A Love Story

Neon Bubble Letters: A Love Story

For today’s story, which is actually about stories, we have three bonus surprises to help you tell yours better: I grew up on a 242-acre ostrich ranch (more on that next time, I swear), in a dusty Central Texas horse town filled with cowboys wearing skinny jeans LONG before the world was ready… where the best example […]

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How to Write Copy People Actually Want to Read

Fun fact: about a year ago, we were contemplating ending our newsletter. Yes, the newsletter that now gets feedback like THIS every week: (Read on to see what’s changed) At the time, it had started to feel, honestly, a little like a chore to brainstorm, prep, write and send a newsletter every week, and while we knew […]

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Your Best Taco Night Ever

Just in time for Cinco de Mayo, a summery, delicious taco bar — and the #tonicapproved drinks to accompany it, of course —with the secret components we use to take ours over the top every time. There are very few dishes that satisfy our love of family-style, design-your-own entertaining like tacos. Guests are free to […]

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How to Customize Your Gmail Email Signature in Three Minutes

If you’ve ever been bummed out by your own email signature, here’s our tale of woe and how we finally fixed it in about three minutes.

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What's Your Brand Cocktail?

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Find out the secret ingredients in your shaker, and what sets you apart from everyone else on the (top) shelf... Plus, get our specific strategies to ensure your ideal clients pick you off the menu every time.

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