Case Study

Love at First Site: How She Got Her First Lead Within an Hour of Launching Her New Website

Recently updated on September 7th, 2021

Meet Chanel Lauren! She’s a social media marketing strategist helping entrepreneurs find freedom while building their brands and businesses. She is also the babe behind Born To Beach™, a mindset and a way of living a life of inspired intention. 

Chanel’s story proves how finding a website that truly fits her personality has made all the difference for showcasing her capabilities. She tells us, “It was love at first site (pun so intended) when I found my Tonic template and let’s just say, I dove right in. Before Tonic, I was just a girl with her feet in the sand, but now I’m living La Vida Luxury with a flawless new site that attracts my ideal client, while showcasing everything I am truly born to do!”

We love that her site was up and running like a Baywatch beauty with all the fun and sunshine of a day at the beach, and all the substance and inspiration of a business coach you want to work with. It’s like our Margarita template was made for Chanel. She models her TONIC template so well (no really, she’s a model, too). We can’t imagine her in a different site; it’s that perfectly suited 😉for who she is and what she’s about. Check it out her customization: 

Our favorite things about her site? It’s so hard to choose. Here are a few:

  • Her customization of site colors – sunny yellows and serene blue-greens – and the use of beautiful images and engaging text create a VIBE, and we’re loving it. Relaxation and natural beauty meet fun-loving, carefree living, and we’re here for it. Who wouldn’t want to join her on the beach? 
  • We love her Book Me page, where gorgeous photos and clever copy lead you through her (very clickable) offerings, providing you with clear options and inspiring testimonials. 
  • She’s clearly talented, and her Born to Beach™ page highlights her passions and projects. There’s space for her to highlight blog posts and talk about her up-and-coming podcast. We love how she’s made jumping into her site an experience; it’s like visiting an exotic, yet accessible location. 
  • Be sure to click to her Editorial page, where she showcases stunning images from her modeling career she also has. It’s such a good use of site space too, because she’s able to incorporate that talent into her whole brand in a way that feels intentional.

But what makes her story even more impressive? Here’s what she says about the results she’s getting with this killer site:

The best part is that I received my first lead within 1 hour of launching my site. Talk about making a splash! The Tonic Team support and tools are top notch! And while you’re at it, purchase your insta-links and favorites page too because trust me, you’ll be back! If you’re anything like me, you’re about to be ALL-IN, baby! I will never build a website from the ground up again!”

We love that she loves her site. We couldn’t be more thrilled that this beach babe found a website template that truly matches not only her brand and business, but, we think most importantly…WHO she is. We love that Chanel is passionate and fun AND smart and business-minded. She chose the perfect template; TONIC’s Margarita not only looks good online but is featured-rich and sales-driven. She’s a party – colorful and personality-packed but is also a low-key strategic design for any coach, photographer, creative brand, or small business – no matter where you are on your journey. 

Chanel makes us proud to do what we do (but also like, really makes us want to go on a beach trip, ideally with her as our tanning buddy). But for now, we will just have to keep designing pretty websites because clients like Chanel make that really fun, too. So if you want to launch a new site that matches you and your brand, click here to shop the collection. 

Do not delte - Ryan
Do not delte - Ryan

Ready for a little TONIC in your inbox? We send occasional, moderately witty emails with exclusive deals, design tips, recent blog favorites, cocktail recipes, and more.

Friends Don't Let Friends Get Boring Emails


Get on the VIP List

featured post

The Best Showit Templates for Coaches

If you’re a business coach looking into getting a Showit website, you’re in the right spot. Here at Tonic Site Shop, we create beautiful Showit templates for coaches, photographers, and other creative professionals.

learn more

featured post

Why a Big-Name Designer Chose a TONIC Template Instead of Designing Her Website from Scratch

Meet Emmy - a skilled designer, inspiring educator, and imaginative creative whose talent and passion have led her to dream clients and brands. She’s passionate about “bringing visual life to the art of storytelling,” and this vision has truly come to life in her design work. And her work is STUNNING.

learn more

featured posts

She Almost Walked Away From Her Company. How a TONIC Template Turned Burnout Into Reignited Passion.

Elena is the brains (and beauty) behind Modern Market, a marketplace for creative entrepreneurs, providing content and resources that are ready to go for brands, so they can easily personalize it to their passion, purpose, and style and start connecting with their ideal clients right away. 

learn more

So, you need a website. Your current choices are: a ) a boring, big box template that does nothing to showcase your particular brand of awesome, and that you’d need to be some sort of code wizard to change, or b ) plunking down your life savings and your firstborn to hire a designer and a cranky developer, who will spend months and months of precious time cranking out something arguably “custom” you may or may not love in the end.

We’ve redefined the website template. And not only what it can be, but how it can look, what it can do, and what it can do for your brand.


Right? Nope. Enter option c ) Tonic Site Shop. Throw out everything you know about templates: these are cocktail-inspired, completely customizable websites designed for the kind of people that give a damn. Simply select your “cocktail,” download, customize anything −ANYTHING− you want, go live, grab the champagne and wait for the compliments ( and clients ) to roll in. They’re designer-made, and tailored just for you. Your old website is already jealous. 

What's Your Brand Cocktail?


take the quiz! (it only takes 60 seconds)

Find out the secret ingredients in your shaker, and what sets you apart from everyone else on the (top) shelf... Plus, get our specific strategies to ensure your ideal clients pick you off the menu every time.

what's your brand cocktail?

“If you know your website isn't as good as it SHOULD be and you're riding the struggle bus trying to figure out how everyone else seems to have gorgeous websites, buy a TONIC site. It's time you look just as good (if not better) than others in your industry and stand out in a way that's unique to you.”


- Jenna Kutcher

“If I could go back in time, I would purchase a Tonic site much earlier in my career. The high end feel of the template site combined with Jen and Jeff's creative direction and advice, instantly brought my work and brand to the next level. It allowed me to increase my prices and reach my dream client!”


- Annamarie Akins

“The creative geniuses behind Tonic Site Shop are the only people we trusted to help us build our brand, and you can trust their sites to build yours, too. 


 - Amy & Jordan Demos

“To think that something like this exists purely from the heart of helping small businesses fly and have access to this level of branding that was once reserved for only the most established and top of the top of the market…I just think this is going to change everything.”


- Mary Marantz

“If there is ONE thing in your business worth investing in (even more than your camera and lenses) it is your brand. TONIC is the only resource I recommend if you want to get it done right.” 


 - Ben Hartley

“Tonic is the PERFECT resource for anyone needing a quick and simple way to get an incredible, flawlessly designed website.”


- Hope Taylor

“Being able to create a creative, editorial, and professional website with TONIC has taken our brand to higher levels - more inquiries and bookings with our ideal clients! Cheers, indeed!”


 - Luke & Cat Neumeyer

“TONIC revolutionized my business, I never wanted to send people to my site before, then Jeff & Jen re-mixed my online presence, and wow, THEY ARE GOOD. They got to the core of my brand and built a hand-crafted site around it. Wouldn't want to work with anyone else."


- Joel Allegretto

“The idea that someone could take a gallery of their 50 best images, pair it with one of these incredible designs and have a brand and virtual storefront that will start going to WORK for them and allow them to hit the ground running by the weekend is mind-blowing. It’s game-changing.”


- Mary Marantz

“TONIC not only gave me a gorgeous, sleek (easy to use!) design that elevates my brand, but also regularly introduces me to new cocktails I've yet to try. Win, win!”


 - Abby Grace