There are a few different ways to sell digital and physical products on your Showit website. There’s no shop functionality built into Showit, however, you can use third-party tools like Shopify to easily add product buy buttons and products lists.

Depending on the size of your online shop, there’s a tool that’s right for you. Here’s a breakdown of the top ecommerce tools that work with your Showit website.

Top Ecommerce Tools That Work With Showit Templates

Shopify

Shopify is our #1 recommendation for selling digital and physical products online with your Showit website

Thrivecart / SamCart / Spiffy (That’s what Amy Porterfield uses!)

These tools allow you to link your visitors to custom checkout pages.

Woocommerce

For serious brands wanting to level up their shop, WooCommerce gives you the most flexibility and customization possible, but not without custom code. 

Shopify

Buy Buttons

Shopify is our #1 recommendation for selling digital and physical products online with your Showit website. Shopify allows you to embed buy buttons on any page of your site that, when clicked, adds a really nice slide out cart. This is great if you want your customers to be able to add multiple products to their cart rather than selling a one off product.

If your products have variants, the options will also show with your buy button. It’s really the easiest way to sell digital and physical products with Showit!

If your online shop is big, or you plan on scaling your shop to more than 30+ products, then I wouldn’t recommend Shopify buy buttons. The reason being is that you have to create each individual product page in Showit and then add the buy button. It’s definitely possible to do this but with a large shop you’re better off using Shopify Collection buy buttons.

Collection Buy Buttons

Shopify also allows you to embed “collections” which are groups of products. This is great if you want to add multiple products to a shop category page with one code snippet.

Shopify collection embeds only allow you to add the product to the cart, show a popup with a cart button, or go directly to the checkout page. The downside to this is that there’s no ability to link out to individual product pages with collection buy buttons.

If you have more than 30+ products and you need individual product pages, then WooCommerce is going to be your best bet!

Checkout Pages: Thrivecart / SamCart / Spiffy

Tools like ThriveCart, SamCart, and Spiffy allow you to sell digital products by linking out to a custom checkout page created for a specific product. They allow you to add upsells, downsells, testimonials, subscriptions and more to these checkout pages making conversion their top priority. They are easy to set up, however, cost significantly more than Shopify. Shopify starts at $5 / month, where Spiffy and SamCart start at $79 / month. ThriveCart is a one time fee of $495.

Checkout pages vs Shopify

Besides price, the main difference between checkout page tools and Shopify is that checkout pages allow you to customize the checkout process (upsells, downsells, testimonials, etc.), however you can’t have a shopping cart on your site. Shopify allows you to have a cart where you can add multiple products, but the checkout page is not customizable.

If having a custom checkout page with upsells, subscription and payment plans, testimonials, and more are important for you, and you have less than 30+ products, then a Checkout page like Spiffy is what you’ll need. Even Amy Porterfield uses Spify to sell her digital products!

WooCommerce

If you’re serious about selling digital or physical products online, then WooCommerce is going to be your best bet. WooCommerce is a robust WordPress plugin that gives you the power to sell 1 to 100+ products online… easily.

Well, it’s easy if you know your way around WordPress and have a bit of coding experience.

Here at TONIC we use WooCommerce to power our online shop, product pages, cart pages, checkout pages, and customer account pages. We have an Affiliate program, payment plans, coupon codes, and more that create a powerful ecommerce experience for our visitors.

If you know your shop is going to make you a lot of money (or it already is) then it’s worth paying a developer who knows WordPress really well. We found ours on UpWork! WooCommerce is free, however there are a lot of add-ons that add up. Expect to pay around $500 – $1000 per year for WooCommerce add-ons, plus $30-$50 / hour for a developer.

Conclusion

Creating an ecommerce site with your Showit template is easy when choosing the right tool. If you’re just starting out, use Shopify buy buttons. This will give you the most flexibility when designing your shop pages.

If you strictly sell digital products and you want to utilize marketing tactics like upsells, downsells, subscriptions and more, then a checkout page tool like Spiffy is great.

If you’re looking for the best, robust online ecommerce experience, then WooCommerce will be the tool for you. However, be prepared to work with a developer who can code in custom functionality that you need!