Refresh Your About Page - Tonic Site Shop
5 Ways to Refresh Your Website for the New Year

Step #2: Refresh Your About Page

We looked at the big picture of your website first, so now zoom into one of our favorite sections…the About Page.

Refreshing Your About Page

Your About section or page might seem like it should be “all about me,” but we’ve found that the most captivating and effective About sections shift the tone to “all about why I’m a good fit for the customer.”

By doing this, every image, all the copy, and every piece of information tells a story that people want to engage with (and work with), and that is the goal. So how exactly do you do this?

Here are some practical steps you can take – right now:

Refresh your Showit about page - Tonic Site Shop

1. Update your images

This is one of the easiest ways to make your website feel current, but ironically, the one photographers can be the WORST about avoiding! (Hello, images of you four hairstyles and three kids ago!)

You, over there, reading this right now… don’t wait until you’ve lost five pounds. You look great. Hire someone talented to shoot some updated headshots and lifestyle images, considering in the process how you might make them feel the most like your brand (clothing, location, styling).

Then pop those puppies up on social media + throughout your site. A new set of About images is like a mini-makeover – everything looks just a little more fresh with minimal effort.

While you’re shooting images of yourself, also think about styling a more “lifestyle” oriented image set that feels true to your brand — you’ll be able to use them on social media, and you’ll be so glad you have them later!

2. Update your content

Like most worthwhile endeavors, filling out your About section isn’t a “set it and forget it” situation because you and your brand are living, breathing, changing beings!

It’s important to keep it current and on-brand. We’ve got a few ideas on this one, so hang with us – we promise it’s not scary or complicated!

What’s different about you

What’s different about you, your life, your business, or brand now? Did you have another child? Should you swap out your “favorite things” for more current preferences? Are you offering new or different services? Look closely at your copy and make sure it reflects you right here, right now.

Incorporate a story

Speaking of what’s different…you didn’t just get here! Find a way to create a narrative that draws your reader into the story behind your business and brand. It didn’t just happen overnight. There were dreams, goals, failures, successes, big (and small) breaks and breakthroughs that got you where you are, and are taking you where you want to go.  So the lines of copy in your About section should outline your story. Check out our Margarita About Page template for inspiration.

Give people a good ME TOO moment.

People love to feel like they are connecting with a real person – no matter how talented and professional you are. One super dynamic way you can do this is to relate to your audience. A “favorite things” section is a great way to share (go on…it’s ok to show your quirky, nerdy, or basic self). That’s what people love, and that’s what people can identify with. That’s what makes you real. Maybe you have a super specific pet peeve (like, you haaaate when people mis-pluralize their last name…or clapping at the end of a movie). Maybe you have a favorite product you can’t live without (hello Nespresso). Or maybe you have an embarrassing moment that led you to what was ultimately life-changing (like meeting your spouse or starting your business). These are the kind of details people love. So share them, friends!

Include your professional/educational background

Include your professional/educational background (if it’s applicable to your business) to support what an expert you are. While you also want to be approachable, including your background can be a game changer in building trust with a potential client. So think about what this might look like for you – maybe it’s telling people a little bit about your training and experience, or who you’ve worked with.

Make it about THEM.

Really, your About section should be about your ideal client. What does that even mean? Hear us out. A lot of people spend all of their valuable About space telling the world how great they are – and that is part of it. But the most valuable thing you can do is connect with your audience by telling them how you can help, serve, and give THEM what they need and want. Try this: go through your copy and see how many times you say “I,” “me,” or “my.” Now find the places you say “you,” and “your.” Try to balance out that ratio. Kaitlyn at Copy Uncorked does this so, so well. Check out her About page that’s really all about her clients.

Ensure there’s a clear elevator pitch

Ensure there’s a clear elevator pitch that makes it obvious what you do. We can’t tell you how many times we’ve come across an About section that somehow fails to include this! At least not in a straightforward way.  But this is key! If this is missing, potential clients might be confused – or worse – click away. So make sure that somewhere in this section you tell them exactly what you can do for them.

chrislovesjulia.com

About Page Examples

Need more examples and inspiration? Here are more About pages we think are totally killer – great copy and aaall the boxes checked!

We really hope this is helpful and gives you everything you need to give your About section the refresh it probably needs. We’re constantly working on our own, so we know you’ll feel more confident knowing people can get to know you, connect with you, and more quickly and easily choose YOU.

Looking for a new website?

We’ve redefined the website template. Not only what it can be, but how it can look, what it can do, and what it can do for your brand. Throw out everything you know about templates: these are completely customizable websites designed for people who give a damn.

Do not delte - Ryan
Do not delte - Ryan

Ready for a little TONIC in your inbox? We send occasional, moderately witty emails with exclusive deals, design tips, recent blog favorites, cocktail recipes, and more.

Friends Don't Let Friends Get Boring Emails

ENJOYED THIS? YOU'LL LOVE OUR EMAILS.

Get on the VIP List

featured post

The Best Showit Templates for Coaches

If you’re a business coach looking into getting a Showit website, you’re in the right spot. Here at Tonic Site Shop, we create beautiful Showit templates for coaches, photographers, and other creative professionals.

learn more

featured post

Why a Big-Name Designer Chose a TONIC Template Instead of Designing Her Website from Scratch

Meet Emmy - a skilled designer, inspiring educator, and imaginative creative whose talent and passion have led her to dream clients and brands. She’s passionate about “bringing visual life to the art of storytelling,” and this vision has truly come to life in her design work. And her work is STUNNING.

learn more

featured posts

She Almost Walked Away From Her Company. How a TONIC Template Turned Burnout Into Reignited Passion.

Elena is the brains (and beauty) behind Modern Market, a marketplace for creative entrepreneurs, providing content and resources that are ready to go for brands, so they can easily personalize it to their passion, purpose, and style and start connecting with their ideal clients right away. 

learn more

So, you need a website. Your current choices are: a ) a boring, big box template that does nothing to showcase your particular brand of awesome, and that you’d need to be some sort of code wizard to change, or b ) plunking down your life savings and your firstborn to hire a designer and a cranky developer, who will spend months and months of precious time cranking out something arguably “custom” you may or may not love in the end.

We’ve redefined the website template. And not only what it can be, but how it can look, what it can do, and what it can do for your brand.

THE MANIFESTO

Right? Nope. Enter option c ) Tonic Site Shop. Throw out everything you know about templates: these are cocktail-inspired, completely customizable websites designed for the kind of people that give a damn. Simply select your “cocktail,” download, customize anything −ANYTHING− you want, go live, grab the champagne and wait for the compliments ( and clients ) to roll in. They’re designer-made, and tailored just for you. Your old website is already jealous. 

What's Your Brand Cocktail?

PULL UP YOUR BARSTOOL & TAKE THE QUIZ

take the quiz! (it only takes 60 seconds)

Find out the secret ingredients in your shaker, and what sets you apart from everyone else on the (top) shelf... Plus, get our specific strategies to ensure your ideal clients pick you off the menu every time.

what's your brand cocktail?

“If you know your website isn't as good as it SHOULD be and you're riding the struggle bus trying to figure out how everyone else seems to have gorgeous websites, buy a TONIC site. It's time you look just as good (if not better) than others in your industry and stand out in a way that's unique to you.”

PRAISE FOR TONIC

- Jenna Kutcher

“If I could go back in time, I would purchase a Tonic site much earlier in my career. The high end feel of the template site combined with Jen and Jeff's creative direction and advice, instantly brought my work and brand to the next level. It allowed me to increase my prices and reach my dream client!”

PRAISE FOR TONIC

- Annamarie Akins

“The creative geniuses behind Tonic Site Shop are the only people we trusted to help us build our brand, and you can trust their sites to build yours, too. 

PRAISE FOR TONIC

 - Amy & Jordan Demos

“To think that something like this exists purely from the heart of helping small businesses fly and have access to this level of branding that was once reserved for only the most established and top of the top of the market…I just think this is going to change everything.”

PRAISE FOR TONIC

- Mary Marantz

“If there is ONE thing in your business worth investing in (even more than your camera and lenses) it is your brand. TONIC is the only resource I recommend if you want to get it done right.” 

PRAISE FOR TONIC

 - Ben Hartley

“Tonic is the PERFECT resource for anyone needing a quick and simple way to get an incredible, flawlessly designed website.”

PRAISE FOR TONIC

- Hope Taylor

“Being able to create a creative, editorial, and professional website with TONIC has taken our brand to higher levels - more inquiries and bookings with our ideal clients! Cheers, indeed!”

PRAISE FOR TONIC

 - Luke & Cat Neumeyer

“TONIC revolutionized my business, I never wanted to send people to my site before, then Jeff & Jen re-mixed my online presence, and wow, THEY ARE GOOD. They got to the core of my brand and built a hand-crafted site around it. Wouldn't want to work with anyone else."

PRAISE FOR TONIC

- Joel Allegretto

“The idea that someone could take a gallery of their 50 best images, pair it with one of these incredible designs and have a brand and virtual storefront that will start going to WORK for them and allow them to hit the ground running by the weekend is mind-blowing. It’s game-changing.”

PRAISE FOR TONIC

- Mary Marantz

“TONIC not only gave me a gorgeous, sleek (easy to use!) design that elevates my brand, but also regularly introduces me to new cocktails I've yet to try. Win, win!”

PRAISE FOR TONIC

 - Abby Grace

Welcome to

My Rewards

Become a member

Join our loyalty program to unlock exclusive perks and rewards.

Ways to earn

Powered by WPLoyalty

Ways to earn

point_for_purchase_image

Spend 10000, get 1 free product

1 point for each 10000 spent

Test campaign