Case Study

Why a Big-Name Designer Chose a TONIC Template Instead of Designing Her Website from Scratch

Recently updated on June 30th, 2021

Meet Emmy – a skilled designer, inspiring educator, and imaginative creative whose talent and passion have led her to dream clients and brands. She’s passionate about “bringing visual life to the art of storytelling,” and this vision has truly come to life in her design work. And her work is STUNNING.

As her business grew, Emmy decided she needed a new website that really fit her growing brand. She could have designed one from the ground (page?) up, and it would have been really beautiful. But she decided to use a TONIC template instead. So why would someone who is so capable and skilled at design let someone else start the design process for her? We’ll let her tell you why:

“As a designer, I am used to designing everything from scratch and it usually takes a long time. When I found out I was pregnant, I knew I had to start outsourcing and working smarter and not harder. I turned to Tonic because I trusted their expertise and design. I wanted a template that had the “bones” I needed to customize and make my own. I needed to save time without cutting corners and luckily Tonic had just what I needed. Their templates are high-quality and easy for me to customize. It was a no brainer! I was able to launch my site quicker and focus on welcoming my little one into the world. :)”

Emmy is why we say our TONIC templates Clapping Hands on Apple iOS 14.6 are Clapping Hands on Apple iOS 14.6 for Clapping Hands on Apple iOS 14.6 everybody Clapping Hands on Apple iOS 14.6. It miiiiight be one the highest compliments ever, too, that someone with her skill and talent trusted and CHOSE us to do what she could have. We are so honored (*sniff*). We love it when we can be the shortcut to a really great site. And hers is like, really pretty, too: 

See what we mean? Smiling Face with Heart-Eyes on Apple iOS 14.6 We love how she used the “bones” we gave her to create such a perfect site for her growing brand and business. And she really made our Paper Plane template her own. 

Emmy’s story is one we bet lots of creatives can relate to. So many people are super talented themselves and probably think that because they can create their own website, they should. But Emmy is proof that sometimes outsourcing something can be better. A designer herself (such a compliment!), she needed to get out of her own way and launch a site to showcase her incredible work…. a little faster and with less agonizing than she would have if she started from scratch. She took our Paper Plane, put a REALLY cool pastel + typography spin on it, totally customized it to fit her brand and her vision, and whoa. The result is soooo pretty and perfect for her business needs. We love that she chose Paper Plane too, because it’s like it was made for her – it’s stunning and responsive, beautiful and loaded with features, and (clearly!) super customizable.

Don’t miss:

  • Her killer education academy for designers, including a Pinterest course that we will now be registering for after seeing the very effective sales page for it on her site. 😉
  • The blog page of dreams that she’s integrated so beautifully. She’s got so much great content, from wellness to entrepreneurship – the perfect page for clickable titles and intriguing must-reads. 
  • Her custom quiz that is also cleverly highlighted at the top of her homepage:
  • Her freebie hub for designers. Ok, this is really cool. We think it’s SUCH a good idea to have special space for your people to have access to resources, ideas, and tools, and Emmy’s is one the best we’ve seen. She’s created an intentionally curated “hub” with 15+ resources and includes four main categories: entrepreneur, design, wellness + planners. Oh, and it’s super easy to access, but also guarantees her a growing email list and following. 

You can have it all without doing it all. We can’t wait to see what our template can do for YOUR brand. Click here to shop our collection of completely customizable websites.

Do not delte - Ryan
Do not delte - Ryan

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Why a Big-Name Designer Chose a TONIC Template Instead of Designing Her Website from Scratch

Meet Emmy - a skilled designer, inspiring educator, and imaginative creative whose talent and passion have led her to dream clients and brands. She’s passionate about “bringing visual life to the art of storytelling,” and this vision has truly come to life in her design work. And her work is STUNNING.

learn more

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So, you need a website. Your current choices are: a ) a boring, big box template that does nothing to showcase your particular brand of awesome, and that you’d need to be some sort of code wizard to change, or b ) plunking down your life savings and your firstborn to hire a designer and a cranky developer, who will spend months and months of precious time cranking out something arguably “custom” you may or may not love in the end.

We’ve redefined the website template. And not only what it can be, but how it can look, what it can do, and what it can do for your brand.


Right? Nope. Enter option c ) Tonic Site Shop. Throw out everything you know about templates: these are cocktail-inspired, completely customizable websites designed for the kind of people that give a damn. Simply select your “cocktail,” download, customize anything −ANYTHING− you want, go live, grab the champagne and wait for the compliments ( and clients ) to roll in. They’re designer-made, and tailored just for you. Your old website is already jealous. 

What's Your Brand Cocktail?


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Find out the secret ingredients in your shaker, and what sets you apart from everyone else on the (top) shelf... Plus, get our specific strategies to ensure your ideal clients pick you off the menu every time.

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“If you know your website isn't as good as it SHOULD be and you're riding the struggle bus trying to figure out how everyone else seems to have gorgeous websites, buy a TONIC site. It's time you look just as good (if not better) than others in your industry and stand out in a way that's unique to you.”


- Jenna Kutcher

“If I could go back in time, I would purchase a Tonic site much earlier in my career. The high end feel of the template site combined with Jen and Jeff's creative direction and advice, instantly brought my work and brand to the next level. It allowed me to increase my prices and reach my dream client!”


- Annamarie Akins

“The creative geniuses behind Tonic Site Shop are the only people we trusted to help us build our brand, and you can trust their sites to build yours, too. 


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“To think that something like this exists purely from the heart of helping small businesses fly and have access to this level of branding that was once reserved for only the most established and top of the top of the market…I just think this is going to change everything.”


- Mary Marantz

“If there is ONE thing in your business worth investing in (even more than your camera and lenses) it is your brand. TONIC is the only resource I recommend if you want to get it done right.” 


 - Ben Hartley

“Tonic is the PERFECT resource for anyone needing a quick and simple way to get an incredible, flawlessly designed website.”


- Hope Taylor

“Being able to create a creative, editorial, and professional website with TONIC has taken our brand to higher levels - more inquiries and bookings with our ideal clients! Cheers, indeed!”


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“TONIC revolutionized my business, I never wanted to send people to my site before, then Jeff & Jen re-mixed my online presence, and wow, THEY ARE GOOD. They got to the core of my brand and built a hand-crafted site around it. Wouldn't want to work with anyone else."


- Joel Allegretto

“The idea that someone could take a gallery of their 50 best images, pair it with one of these incredible designs and have a brand and virtual storefront that will start going to WORK for them and allow them to hit the ground running by the weekend is mind-blowing. It’s game-changing.”


- Mary Marantz

“TONIC not only gave me a gorgeous, sleek (easy to use!) design that elevates my brand, but also regularly introduces me to new cocktails I've yet to try. Win, win!”


 - Abby Grace