Recently updated on June 30th, 2021

Meet Emmy – a skilled designer, inspiring educator, and imaginative creative whose talent and passion have led her to dream clients and brands. She’s passionate about “bringing visual life to the art of storytelling,” and this vision has truly come to life in her design work. And her work is STUNNING.

As her business grew, Emmy decided she needed a new website that really fit her growing brand. She could have designed one from the ground (page?) up, and it would have been really beautiful. But she decided to use a TONIC template instead. So why would someone who is so capable and skilled at design let someone else start the design process for her? We’ll let her tell you why:

“As a designer, I am used to designing everything from scratch and it usually takes a long time. When I found out I was pregnant, I knew I had to start outsourcing and working smarter and not harder. I turned to Tonic because I trusted their expertise and design. I wanted a template that had the “bones” I needed to customize and make my own. I needed to save time without cutting corners and luckily Tonic had just what I needed. Their templates are high-quality and easy for me to customize. It was a no brainer! I was able to launch my site quicker and focus on welcoming my little one into the world. :)”

Emmy is why we say our TONIC templates are for everybody . It miiiiight be one the highest compliments ever, too, that someone with her skill and talent trusted and CHOSE us to do what she could have. We are so honored (*sniff*). We love it when we can be the shortcut to a really great site. And hers is like, really pretty, too: 

See what we mean? We love how she used the “bones” we gave her to create such a perfect site for her growing brand and business. And she really made our Paper Plane template her own. 

Emmy’s story is one we bet lots of creatives can relate to. So many people are super talented themselves and probably think that because they can create their own website, they should. But Emmy is proof that sometimes outsourcing something can be better. A designer herself (such a compliment!), she needed to get out of her own way and launch a site to showcase her incredible work…. a little faster and with less agonizing than she would have if she started from scratch. She took our Paper Plane, put a REALLY cool pastel + typography spin on it, totally customized it to fit her brand and her vision, and whoa. The result is soooo pretty and perfect for her business needs. We love that she chose Paper Plane too, because it’s like it was made for her – it’s stunning and responsive, beautiful and loaded with features, and (clearly!) super customizable.

Don’t miss:

• Her killer education academy for designers, including a Pinterest course that we will now be registering for after seeing the very effective sales page for it on her site. 😉
• The blog page of dreams that she’s integrated so beautifully. She’s got so much great content, from wellness to entrepreneurship – the perfect page for clickable titles and intriguing must-reads. 
• Her custom quiz that is also cleverly highlighted at the top of her homepage:

• Her freebie hub for designers. Ok, this is really cool. We think it’s SUCH a good idea to have special space for your people to have access to resources, ideas, and tools, and Emmy’s is one the best we’ve seen. She’s created an intentionally curated “hub” with 15+ resources and includes four main categories: entrepreneur, design, wellness + planners. Oh, and it’s super easy to access, but also guarantees her a growing email list and following. 

You can have it all without doing it all. We can’t wait to see what our template can do for YOUR brand. Click here to shop our collection of completely customizable websites.