“I really wanted to find a design that could represent the poetic and tactile qualities of my ceramic work in a digital environment.
I also wanted to have a website that I could easily alter as my needs changed, which they often do! Finding Tonic was amazing!!! I was able to create a site that met all these criteria. Even though it’s a template, it feels like it was tailor-made for me. The use of negative space allows for the website to have beautiful pauses that creates a calm viewing experience. The typefaces used also give the design a timeless aesthetic. My favorite quote of all time is ‘Pare down to the essence, but don’t remove the poetry’ (Leonard Koren), and I feel like it describes the design of this site perfectly.”