It’s true that WordPress is an excellent website platform, and the best part is that Showit actually uses WordPress for the blog pages on their sites!

Many people think that WordPress is the only way to make it online, but when it comes to SEO, the truth is that it doesn’t matter what platform you use. What matters the most is what content you have on your site. A WordPress website with a lack of helpful content and keywords is not going to outrank or out perform a website with high-quality/helpful content and keywords built on a different website platform.

If you check out this blog post by Biran Dean, one of the top SEO specialists out there, he analyzes millions of page #1 results and here are a few of the findings:

• Comprehensive content with a high “Content Grade” (via Clearscope), significantly outperformed content that didn’t cover a topic in-depth.
• We found no correlation between page loading speed (as measured by Alexa) and first page Google rankings.
• HTML page size does not have any correlation with rankings. In other words, heavy pages have the same chance to rank as light pages.
• Websites with above-average “time on site” tend to rank higher in Google.

Here’s someone asking the same question in the comment section

All that to say, in my opinion (and a lot of other SEO expert opinions), it doesn’t matter what platform you choose, what matters most is that you provide high-quality content (information) about a specific topic on your website.

Now for the fun part! What should you look for in a website platform if SEO is not a factor? You should choose a platform that is easy to use, and allows you (the business owner) to make changes and updates to your website seamlessly! That’s why we love Showit and recommend it to everyone. You can give it a try here, and you can watch this tutorial to see how Showit works, and how easy it is to use!

— Ryan