BORING BORING BORING

How to 
UNBORING
Your Website

HOW TO UNBORING
YOUR WEBSITE

Free website class  & Live Design Challenge

Title

Spicy

Spicy

bye forever.

 UNBORING

The boring, "perfect," aggressively mediocre website has fallen. In its place, a bold new regime. One where your website becomes a brand activation experience and your homepage is your anthem. The flag you wave to the world saying, “This is who I am. This is what makes me different. This is what the robots can never take from me.”

But is your site ready for a new era of design? Do you get stuck trying to translate your personality and voice into your online presence? Or knowing what that personality... is?

The reign of terror is over. 

well, perfect, because

In This 100% Free Class, you’ll learn:

3 simple strategies to un-boring your website and add personality where it counts

The fundamental shift changing how websites convert in 2026 and beyond

The anatomy of a story-driven, high-converting, new-era site design

Our proprietary, five step S.P.I.C.Y homepage framework

Plus, watch Jen design a deeply not-boring homepage live so you can see exactly how it's done.

JOIN US LIVE OR GET THE REPLAY

SAVE YOUR FREE SEAT

Tuesday, May 19th, 2pm Eastern

Put your old website on notice. (Time of death: 5/19, 2pm Eastern.) Can't show up live? RSVP anyway — we'll send the replay and bonuses (!!)  straight to your inbox.

Fine. A little boring. Forgettable. Just okay. And in a market this crowded, a "fine" website is no longer neutral.  It costs you. The baseline is higher. The competition looks better. The bar is so far beyond beige. And "fine" is the direct enemy of the "hell yes, take my money" clients you've been looking for.

If you've been working your @ss off while your website sits there with the charisma of DMV brochure and the customer experience of a decorative gourd, it's time for that to change. You need a website that works as hard at being awesome as you do.  This is the class where you learn how to get it. 

here's the problem

I don't want to be rude,
but I'm just going to come out and say it: The biggest problem with your website? Is that it's... f*ne. 


I don't want to be rude, but I'm just going to come out and say it: The biggest problem with your website? Is that it's... f*ne. 


not today,
satan.

If your site isn't helping you stand out, it's causing you to disappear. If you’re ready to stand out in a sea of same  and show up online with a voice, style, and personality all your own (the kind AI only wishes it could generate), this is the class for you.

First, we'll tell you how it's done. Then we'll show you.
Grab a beverage, a notebook and let's turn up the heat.

If you're new here, btw we're known for being allergic to fluff and if you're worried this will be 25 minutes of story time followed by a pitch, take it from them:

 FEEDBACK FROM PAST CLASSES:

Laptop Marquee

You can’t afford to be ignored.

FROM THE DESIGNERS BEHIND UN-BORING SITES FOR

I'm Jen — co-founder and lead designer of TONIC Site Shop, and I've spent the last decade helping thousands of creatives diagnose themselves with Boring Website Syndrome.... and developing the cure. 🔥 Along the way, I noticed something...

 Our favorite websites — the ones that stop the scroll, make you feel something, make you buy something — all have one thing in common:

A distinct perspective. A point of view. Personality that bleeds through every pixel.  If you'll allow me to be a little cute about it — they're spicy.

So I built The S.P.I.C.Y. Website Framework to help you bottle up whatever the special sauce is that makes you different and pour it alllll over your site.  Because your website shouldn't just look good — it should sound like you, sell like you, and make the right people feel like they found exactly who they've been looking for.

I can't wait to help you set it on fire. 
(And yes, this is really free!)

  • Enneagram 3w2
  • UNDIAGNOSED ADHD
  • Designer / writer / marketer
  • love language is banter
  • Ostrich ranch survivor 
  • Chronic overthinkeR
  • homeschooling mom of three

Jen Olmstead

Can't wait to have you in the class! Mark your calendar for 5/19 at 2pm ET. 

Save Your Seat

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