So, you need a website, right? You want something totally unique, tailored to fit your brand, that attracts and converts your ideal client... and you need it done yesterday.

let's look at your options, shall we? 


Typical Templates

DIY-ing a boring, big box template that does nothing to showcase your particular brand of awesome, won't attract your dream client, and that you’d need to be some sort of magical code wizard to customize. Probably getting tired of that template and buying a new one in six months. Rinse, weep, repeat.


Custom Design

Plunking down your life savings and your firstborn to search for and hire a designer who will spend months and months cranking out something arguably “custom” you may or may not love in the end. Getting stuck in a site you can't change or edit yourself and wondering if all the money and headache will be worth it.

... allow us to present the alternative:

Tonic Site Shop (Us)

The cure for the common website template. A designer site you can download in an instant, completely customizable, built to stand out, convert, and attract your dream clients. Strategic, stunning, and made to grow and adapt as fast as you do. Easy to use, easy to change, easy on the eyes. Giving you the confidence in your online presence you need to do what YOU do best. All for a tiny fraction of the cost of a custom design. (No firstborn child required.)

but don't take our word for it — take theirs:

Read the Reviews

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“Launched in less than six hours.”

"Using my TONIC design, I was able to get a beautiful and efficient website launched in less than SIX HOURS without the help of a developer or designer. Go for it, you will not regret it!" — Catherine

“The download to completion couldn't be easier.”

"No more buying templates that are hard to use and getting stuck. The best part is that I put everything together in one weekend. The download to completion couldn't be easier." — Liz

“Easy, intuitive and quick.”

Customizing my site template was easy, intuitive, and quick! I did it on my own in my 'spare time' which as a mom of two and business know is basically non-existent." — Amy

“Up and running in one week.”

"I spent months working on my old website. I was trying to save money by using price-driven web templates that needed custom coding.... but ended up with nothing to show for it. Because of TONIC, I had a full customized website up and running in ONE WEEK, y’all! Yes, I said ONE WEEK." — Kylie


“One of the best investments I've ever made!”

It’s an amazing feeling to have a website that represents my growth in my brand + business and I LOVE that it gives me room to grow. I love my site — one of the best investments I've ever made! — Joi

“You have to invest in yourself to move forward.”

“Don’t hesitate! Yes, it’s an investment, but you have to invest in yourself and your work to move forward. In a crowded virtual world it’s more important than ever to have a website that stands out.” -  Prairie

“Tonic sites are worth the investment 10x over...”

Invest in yourself — whether you are offering a high-end product or service, you have to make your client feel comfortable with hiring or purchasing from you. Tonic sites are worth the investment 10x over and will serve you in the long run. — Jonathan & Jessica

“Best investment I've ever made for my business...”

"I was astonished at how quickly my business changed.. within the first week of launching my new website, the type of inquiries I was getting had changed. My ideal clients have been pouring in. This may be the best investment I've ever made for my business." — Audrey 


“Because of Tonic... I am PROUD of my website!”

"Because of Tonic, my brand feels cohesive, and I am PROUD of my website! For the longest time, I preferred people go to my Instagram because I was so ashamed of my website. Now I encourage them to look at everything on my site!" — Heather

“Suddenly, everything in my business feels elevated...”

Honestly, it’s been a game-changer. Having such a gorgeous, full-featured site has had a huge ripple effect. Suddenly, everything in my business, from my focus and productivity to the content I’m creating feels elevated, as though it has to live up to my website! — Lauren

“I feel confident, I feel proud, and I feel hopeful.” 

“*Getting choked up as I type* I feel confident, I feel proud, and I feel hopeful. I feel like a professional and that we now have a stage to showcase the craft that we've worked hard to master.” — The Papes

“Never have I been so excited about my website...”

"Never in my 12 years of business have I ever been so excited about my website. I always had that "Ugh, I need to update this and rebrand soon" feeling, but no more! My old websites were just websites... now I have an online experience that gets complimented by so many!" — Courtney


“Quadrupled the amount of weddings we had booked.”

We launched our Tonic site less than two months ago and have since quadrupled the amount of weddings we had booked before then. For the first time in our business, we are proud of our site! — The Papes

“Attracting our ideal client over and over again...”

“The results were almost instant. Our investment paid itself off within months and we began attracting our ideal client over and over again. The best part was the level of confidence our clients had in us before we even met with them! — Erica & Jon

“My inquiries have tripled... it's been a game changer.”

"My website views have doubled, my inquiries have tripled and the average time someone is spending on my site has gone from 48 seconds to two minutes. It's been a game changer for my business, but also my heart." — Stacy

“I just booked a dream partnership / client...”

“It has ABSOLUTELY impacted my business and sales. My site has been live for a little over a month, and last week I just booked a dream partnership/client I wouldn’t have dreamed of booking even a few short months ago.” — Rachael


“Tonic sites add instant legitimacy to your business.”

DO IT. In addition to being the chícest designs out there, owners Jeff and Jen are so down to earth, understand aesthetic and marketing, and have designed their sites around your success. Tonic sites add instant legitimacy to your business.  — Lauren

“Learn from my experience and don't wait...”

"If you’re putting off getting a TONIC site, learn from my experience and don’t wait any longer. It will be the site you’ll wish you always had!" — Talia

“Just go for it! It's so worth the investment..”

“Just go for it! It’s so worth the investment and leaves you with a website you can change completely to your liking. It makes you excited and proud every single time you open the end result, and your clients’ feedback will speak for itself.” — Eva Marie

“DO IT, You won't regret it!"

Too cheesy to say 'DO IT, You won't regret it?' Because it’s true. Your business will grow. Your bookings will increase. You'll be able to raise your prices. You'll attract and book your dream clients. You’ll be more confident than ever before in your brand. It's a no brainer!" — Caroline


The most common question we get is "How does all this work?" followed by "Can I do it myself?" and "What if I need help?" We've got you covered: here are the top three ways to proceed after you've purchased your TONIC site.


Do it yourself

Over 90% of our customers customize their site all on their own. It's totally possible, and we've got tutorials, live support chat, and a dedicated Facebook group to help if you need it!

Pick a site & get started



Want to DIY, but still get that polished designer look? After you're done customizing, book a 3 hour "Just a Splash" session with us to perfect your site and answer any final questions before you go live.

Book your session



Not the DIY type? We get it. And the good news is that we have a growing list of TONIC-approved designers who offer customization services. Email us for a tailored recommendation. 

Find your match

The Tonic Resource Library

Get all of our favorite tips and tools, from building your site, developing your brand, writing copy, adding images, and even running your business a little bit more smoothly.

visit resources

Do these designs work with Squarespace?

Our sites can only be used with Showit. Your Showit subscription includes hosting for both your site and blog, use of the software to customize and manage your site, and tech support along the way. More information on their pricing can be found here.

Do these designs work with Wordpress?

The blog included with your design + Showit subscription is a Wordpress blog, so you still get the power of Wordpress for blogging but your site is hosted and customized exclusively via the Showit platform! Here's more info on how that works! :)

Do these designs integrate with Kajabi?

Our designs can’t be loaded into Kajabi. But you can link to the Kajabi payment gateway specifically for your product, course, membership, etc. from your TONIC site so clients can see what you offer via your TONIC site, hosted by Showit, but will be redirected for the actual payment processing and access to the purchased materials.

Do these designs integrate with Shopify?

While our designs can’t be loaded into Shopify, our designs integrate with Shopify Lite via our Shop Page add on. Showit is not an e-commerce focused platform, so you have to use an outside integration like Shopify Lite to incorporate selling products through your TONIC site. Our Shop Page is ideal for small shops (less than 50 products). Here’s our tutorial on how to set up the Shop Page on your site.

How does this work? I don't get it.

The cool thing about TONIC is that our aim is to provide creatives with on-the-ready, beautifully-designed website designs that they can easily build and customize on their own. And most of our clients do just that (and do so very well, I might add)! So it's definitely something you can get started on right away with a little elbow grease and support (from us and the Showit team), you'll have your new virtual digs in no time! Our designs really do all the heavy lifting for you when it comes to the design aspect! If you can drag and drop, you can customize your design to meet your vision for your online presence. Just take it from these creatives who did just that! And here's a demo so you can see the backend/Showit design dashboard used to customize your TONIC design.

Can I change the fonts and colors?

Yes! All fonts and colors can be updated via the design settings in your Showit dashboard to match your brand and vision exactly.

Do you host this site?

We do not host your site! Rather, we provide website templates that are made for the Showit platform specifically. Showit actually hosts your site and blog.

Do you provide the domain?

We do not provide domains. And Showit doesn’t provide domain hosting! So, you will need to purchase your own domain and domain hosting via a domain registrar (like GoDaddy or Google Domains). Once your site is launch ready, you can point your domain to your site — which will make it live!

Which design is for me?

Great question! We have this fun brand quiz to tell you just that! Take the quiz HERE.

How easy is it to switch to + use Showit?

Super easy and SO worth it. (You'll never look back, we swear!) The Showit support team will help you set up your domain with your new design. If you have a blog, they will help you migrate that content over so you don't lose and posts or pages. Plus, we're here to help consult if you need it! 

How does the Wordpress blog work?

Each TONIC design comes with a built-in blog theme for Wordpress. So that means you get to use the most powerful blogging platform on the planet, but customize your blog design in Showit without one line of code? WIN. WIN. You can upload, schedule and publish blog content from your Wordpress post editor like normal, but you can customize the blog design and make it pretty in the awesome, super-easy-to-use Showit platform. Best of both worlds, eh?

I need a shop. What about e-commerce?

While we don’t offer full-on ecommerce sites, we do have a simple Shopify shop page template that can be added to any TONIC site, which works well for shops of 25 items or less WooCommerce is also compatible with our sites but do require a bit more elbow grease or additional designer help to integrate.

What if the template I like doesn't match the industry I'm in?

Fret not. While our demo sites are styled to be specific to a particular industry, our templates are highly customizable and can be tailored to your exact vision for your business and brand. No matter what they may be! Coaches, artists, dentists, real estate agents, bloggers, content creators, and beyond have all found home for their business in a TONIC design. 

Can I change ________ about the template?

Most templates only let you change the color, font or images, and even for simple changes, you often need to know CSS or HTML or upload an annoying amount of Photoshop files. Our designs make it INCREDIBLY easy for you to change ANYTHING — colors, add images, your logo and other brand paraphernalia, restructure the layout, or completely delete it all and start over. You can literally pick elements up and move them. Best of all, changes preview and update instantly and there’s no guessing what it will actually look like. So yes, you can change that. 

Can I add pages to the design?

Yes! While we've built an incredible baseline for your website, it's YOURS, ultimately, to add-to and change as much as you want. You can copy and paste entire sections of your site to use as a baseline for new pages, duplicate a whole page and change things... feel free to add as much as you want!

What about SEO

SEO is a big part of a successful website and here at TONIC we take that seriously. Showit makes optimizing your website for SEO incredibly easy. You can add SEO titles, meta descriptions, keywords, and image SEO using Showit's built-in SEO tools. Each of our templates are optimized by our in-house SEO expert, Ryan Moreno, and we offer tons of SEO resources for Showit users which you can access here.

Why are your templates pricier than most?

Honestly, because you get what you pay for. We create all our templates with the same level of intentionality that we did our custom sites, for which our clients invested between $10,000-20,000. We say we redefined the website template because we want our designs to feel like a custom design we made just for you, and our customers tell us their investment pays off almost instantly.

Can you customize this for me?

Unfortunately, we're not currently able to accept any customization commissions in-house, but we do have a group of amazing associate designers who are and we'de be more than happy to put you in touch with them should you like to work closely with a designer on your site build-out and customization. Shoot us an email (hyper link to and we'll find you the perfect pairing.

Can you help with images/copywriting?

While we don't offer either service in-house, we do have resources for images and copywriting. Shoot us an email and we'll point you thie

What if I need help + support along the way?

The Showit support team is unreal and they are ready to help at a moment's notice. You can live chat with them in-app during normal business hours and send in support tickets 24/7. They are prompt, genius, and downright awesome people. Plus, we’re here to help with any design questions that come up along the way — we’re your designers now, so don’t hesitate to reach if you need some help. 


You get a stylish, designer site in an instant. Boom.

unconvinced? here's the pitch:

Designer Websites that Move as Fast as You Do


It's just as beautiful, complex and intentionally handcrafted as any custom site we've designed. No obvious, unexciting template layouts here!


You can edit and customize whatever and however you want. No code, no limits. No weeping into your keyboard. 


What you see is what you get. The only thing you'll need to make the site look great is your work. You see a site, you buy the site, you get the site, you love your site. Forever.

Shop Now