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Made with TONIC




Throw out everything you think you know about templates.
We make stunning, stand-out-in-the-crowd design solutions for people who give a damn (because that's us, too). 

It might as well have been a bat signal. 

Put simply, we’re here to help you fall in love with your online presence.

Honestly? We founded TONIC — back in the dark ages, circa 2013 — because we just couldn't take it anymore. We couldn't stand idly by watching talented entrepreneurs struggle with websites they were embarrassed to show off... struggling to make the quality of their design match the impact of their brand, when, um, they weren't designers. But damnit, *we* were.

And so, TONIC was born. The Cure for the Common Template. Because we've seen how you show up when you're confident in the way you look online, and we know what you can accomplish when your website isn't holding you back.

The TONIC Difference


World-Class Design

If you're looking for standard, big box templates that do nothing to showcase your particular brand of awesome and require a design wizard-unicorn (and a solid under-the-desk + bottle-of-wine cry) to decently DIY.... we may suggest you look elsewhere?


Beyond the Template

SEO-optimized. Responsive. Mobile-friendly. Conversion-Driven. Packed with written content prompts. Ready for list-building, sales page-ing, client-wow-ing and more. You know all those buzzword boxes people say you've gotta check? We checked 'em for you.


Extraordinary Support

This isn't some sort of charm-and-ghost design situation, where we get you in the door with clever cocktail names and pretty graphics and abandon you to your best efforts. Our customer concierge is legendary, our support resources are thorough, and just in general? We're here to help.

We're Jen (Olmstead) and Jeff (Shipley), by the way.

Think of us as your design + marketing wingmen.

Platonic design soulmates and co-founders, we're longtime brand + website designers trusted by clients like Jenna Kutcher, Amy Porterfield, Jillian Harris, Jaclyn Johnson, Chris Loves Julia, Katrina Scott, The Everygirl, Brit & Co., Almost 30, BossBabe, Wit & Delight, Zuri Hall, Katelyn James, KT Merry, and more ...

TONIC templates are used across a spectrum of industry types, including:


Business Coaches





Real Estate Agents


Digital Marketers


Wedding Professionals

Entrepreneurs like you.

Wondering if TONIC will work for you? Our sites have been used and loved by a WIDE range of industries, from doctors and lawyers and dentists to artist, florists, interior designers, content marketers, business to business service providers, copywriters... essentially, we're for anyone with a business that needs to look fantastic online.

If you're not sure a TONIC template will fit your business, click here to ask!  


YOUR Differences

DO Less

We believe:

 Select Your New Website Template

Access Your Free Guides and Tutorial Library

Drag & Drop In Your Content + Customize!

Arguably the hardest part. Can't decide? No problem. Take our almost-creepily-accurate quiz, or click right here to compare the templates.

 In addition to our tutorial library, you'll receive our Launch Your Site checklist, and entire email series that walks you through the process from start to finish.

Unlike most platforms, using our templates, you can easily change anything you want — or keep it as is! You'll use our favorite website builder, Showit — fair warning that it's a little addicting! 

Launch a Website You're Proud to Show Off

Watch Your New Website Go to Work for You

Become a TONIC Affiliate and Make $$$

You'll get a great pre-launch checklist and help from the Showit team to launch your new site. Did we mention we'll pass along a free launch graphics kit to make this part easier, too? 

Our templates are built with all the strategy (and prompts) you need to attract + convert your dream client AND get you found on Google.

Last step, best step — everyone's going to be asking about your stunning new site, so why not make a little $$ when you tell them all about it? More details here.

How it Works

Select your site, tailor it for your brand, launch it, and sit back with a cocktail while the compliments roll in.

For Entrepreneurs 


(that's what we call our customers)

“I can now say from experience, it feels phenomenal to have your corner of the internet feel like HOME.”

If you're tired of being embarrassed by your outdated website or are craving something that can really feel like YOURS – TONIC is your people. This is the BEST solution to web design I've ever come across. — Elana

“My new site makes me feel luxurious, simple, minimalist, upscale—it's a true reflection of my brand and business.”

Before, my website felt too generic, messy, and complicated. Now, I’m no longer embarrassed when I link or send over my website to potential clients and friends in the industry. My site makes me feel confident and proud of my business. If you’re thinking about a new TONIC site, don’t think twice... just DO IT! — Hannah 

“I can't stop, won't stop raving about how much I love TONIC sites. I finally have a website that exudes the essence of my brand — and it only took a week to launch! 

Now, the compliments and clients are rolling in! And don't get my started about the social templates — I've paid hundreds to creators on Creative Market over the years and your have them all — combined — beat! — Ivy

“The amount of money a TONIC site will cost to purchase is NOTHING in comparison to what it will cost you if you don't get one.”

Don't purchase another generic template for $300 ish that "seems" pretty... because it's cheaper. They don't have an OUNCE of the strategy, usability, variety in canvases, or wow-factor compared to Tonic. Do your future self a favor, and get a Tonic site. Just do it. Trust me. There's really not a better decision you can make for your business. I've been without Tonic, and I've been with them... and you couldn't pay me to run my business off any other website. — Jessica

Marketing Advice
that Just Makes Sense

Learn more

Customer Showcase


Designed to stand out. Proven to convert. Your old website's already jealous.

Visit the Showcase

Trusted by            + Entrepreneurs and Small Businesses Like You



“TONIC makes the most beautiful, customizable website templates in the game!”


“TONIC's templates are SO easy to use and ridiculously luxurious. Hands down, they're perfection!”


"TONIC templates are designed at a level you simply won't find anywhere else."



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