about | TONIC SITE SHOP

about our award-winning SHOWIT WEBSITE TEMPLATEs

Fall      Love 
         Your Website

Get all the info you need on our industry-leading collection of completely customizable Showit Website templates, our company backstory, who we're for, and, of course, our favorite cocktails...

with

in

These are completely customizable, cocktail-inspired websites designed for people who give a damn.

No more searching high and low to find the right designer, or spending endless hours (and money, and bottles of wine) trying to nail your online presence. Just pick a design, buy it, customize it, launch it, and sit back with a cocktail while the compliments roll in.

No Code, No Tears, No Limits

It's 2022. Welcome to the post-code world, friend. Drag and drop it like it's hot.

*Completely* Customizable

You don’t belong in a box. Neither does your website. Change anything you want, when you want.

Designed to Convert

Our templates are built with all the strategy (and prompts) you need to attract + convert your dream clients.

throw out everything you know about website templates

“I just launched my TONIC site a few weeks ago and I’m already celebrating my first 30k month!”

My first website was never released because it didn’t fully represent me or my brand. After finding Tonic Site Shop, I was able to get my site up and running within 2 weeks. Their collection is strategically designed in a way that no other templates on the market are. If you’re looking for an elevated client experience paired with a high converting, beautifully- designed website, you HAVE to invest in a Tonic template!”

Aurelia, BUSINESS STRATEGIST

WHAT THEY'RE SAYInG:

Don't purchase another generic template for $300 ish that "seems" pretty... because it's cheaper. They don't have an OUNCE of the strategy, useability, variety in canvases, or wow-factor compared to Tonic. Do your future self a favor, and get a Tonic site. Just do it. Trust me. There's really not a better decision you can make for your business. I've been without Tonic, and I've been with them... and you couldn't pay me to run my business off any other website.

“The amount of money  a Tonic site will cost you to purchase is NOTHING in comparison to what it will cost you if you don't get one.”

jessica, photographer + EDUCATOR

“My new site makes me feel luxurious, simple, minimalist, upscale—it's a true reflection of my brand and business.”

Before, my website felt too generic, messy, and complicated. Now, I’m no longer embarrassed when I link or send over my website to potential clients and friends in the industry. My site makes me feel confident and proud of my business. If you’re thinking about a new TONIC site, don’t think twice... just DO IT!

HANNAH, WEDDING PHOTOGRAPHER

01

You get a stylish, designer site in an instant. Boom.



02

It's just as beautiful, complex and intentionally handcrafted as any custom site we've designed. No obvious, unexciting template layouts here!



03

You can edit and customize whatever and however you want. No code, no limits. No weeping into your keyboard. 


04

What you see is what you get. The only thing you'll need to make the site look great is your work. You see a site, you buy the site, you get the site, you love your site. Forever.


hOW THIS WORKs:

Designer Websites that Move as Fast as You Do

Photographers

Business Coaches

Educators

Designers

Real Estate Agents

Our templates are used by over 6,000 industry-leading small businesses, including:

Artists

Digital Marketers

Wondering if TONIC will work for you? Our sites have been used and loved by a WIDE range of industries, from doctors and lawyers and dentists to artist, florists, interior designers, and more traditional creative industries.

If you're not sure a TONIC template will fit your business, click here to ask!  

Copywriters

Bloggers

Wedding Professionals

Investors

Entrepreneurs like you.

When Your Dream Needs A Website

all of the impact  of a custom website at a fraction of the cost

completely customizable and easy to use (you don't need to be a designer!)

built with content strategy and flow that turns leads into clients



We get it. The entrepreneurial life is face-paced, ever-changing... and often, pretty overwhelming. You need a website you can rely on to sell for you. (And one less thing to worry about. And "NEW WEBSITE I DON'T HATE" finally checked off your to-do list.)

That's why we made our website templates easy to use, entirely customizable, strategic, and sexy as hell and built them on Showit (basically, the Canva of website design). So you can take control of your website from day one, pivot and adapt efficiently... and get back do doing — and getting paid for — what you love. Here's the TL:DR ...

WHY TONIC?

JENNA KUTCHER

WHERE YOU'VE SEEN OUR WORK:

Meet the Designers

NOW, REALLY ABOUT US

Two deeply opinionated people who believe you need a website as sexy as you are.

Like most design soulmates, we met online, and the (platonic) attraction was mutual. Jeff, the former photographer, Jen, the former journalist — two designers with big ideas, strong opinions and a shared affinity for great design + better cocktails. We knew we'd been brought together to solve a problem: an insidious, widespread sickness in the creative world known as BWS... Boring Website Syndrome. (It may not be contagious, but the yawns are!)

We just couldn't take it anymore, seeing talented entrepreneurs everywhere saddled with websites that failed to convey their brand’s personality and potential... and bring in their dream clients by the dozens. We knew that we had to help, and so we designed the cure: entirely unique, completely customizable websites handcrafted for the modern, stylish creative.

We redefined the website template – and not only what it can be, but how it can look, what it can do, and most importantly, what it can do for your business. 

With strategic, high-impact, drag-and-drop design, our templates makes it easy for you to customize anything you want to fit your brand. They're all the impact of a fully custom site at a fraction of the price. And best of all, you control your online presence yourself, meaning the long wait to work with a designer or that vaguely-snotty tech guy who only speaks code just became unnecessary.  

Now, the website your brand's been dreaming about is one click away — just one instant download and a matter of days from going live, looking incredible, and changing your business forever.

Appropriately enough, it all began over cocktails on an LA rooftop, scribbling on a napkin...

OUR TONIC (AND PLATONIC) LOVE STORY

Former Journalist, Lover of Pretty Type, Copywriting Nerd, Haver of Many Strong Opinions, Writer of #longandweirdNewsletters, Obsessed with Great Stories and Websites that Tell Them.

MEET JEN olmstead

When Jen isn't designing or writing, she's making her afternoon espresso, messaging someone a recommendation in slack (#opinions), planning the menu for taco night, and hanging out with her sweet little fam in Northern Virginia.

@jenolmstead

Basically the Nate Berkus of Web Design, A Little OCD in a Good Way, Former Photographer, Maker of Lists, Papa Bear of the TONIC team, Ensures Everything's Ship(ley)Shape.

MEET jeff shipley

When Jeff isn't running the team or checking off an Asana list, he's taking his afternoon nap (daily, if at all possible), cuddling one of his sweet baby goldendoodle girls, or sailing the Pacific Northwest on his boat. He's just as good at interior design as he is at website design, and he makes a mean old fashioned.

@JEFFREYSHIPLEY

FAVORITE DRINK

Old Fashioned

Jeff

Jen

CAN'T LIVE WITHOUT

Old Fashioned

My daily nap

My daily espresso(s)

HAPPY PLACE

On the water

HIDDEN TALENT

Exploring a new city

Building fires

Memorizing song lyrics

TECH OBSESSION

Instagram

GUILTY PLEASURE

Instagram

Ice cream

Terrible television

DESIGN STYLE

Minimal, editorial

LOCATION

Clean, typographic

Seattle, WA

Northern Virginia

I CAN'T LIVE WITHOUT

HAPPY PLACE

HIDDEN TALENT

TECH OBSESSION

GUILTY PLEASURE

DESIGN STYLE

LOCATION

FAVORITE DRINK

MOST LIKELY TO SHOP

Restoration Hardware

Crate & Barrel

MOST LIKELY TO SHOP

Where we stand on naps, drinks, guilty pleasures and more.

THE IT LIST

The Tonic Showcase

VISIT THE SHOWCASE

Wondering what our templates look in REAL life? Browse our customer showcase to read real TONIC stories, see our templates in action, and even sort each template by industry and by type. (It's kind of addicting.)

YOUR OLD WEBSITE
IS ALREADY JEALOUS

You're one click away from a website that's going to change the game for you and your business. Get excited.

Pick out your new site

Tired of boring, complicated SEO tutorials? So are we.3 Days to Better SEO

Hey friend, are you ready to actually understand what SEO is? We're not into complicating SEO. That's why we’ve made it our goal to break down SEO in an easily digestible 3 part series (with some extra bonuses) that’s sure to get you found online.