Margarita
drum roll, please!
your brand cocktail is a
The margarita, man. It could be our mutual love of tequila talking, but is there anything more synonymous with "Good things are about to go down" than pitchers of margaritas (and a pile of guac, of course)? You, friend, are that pitcher. You breathe life into boring and are a professional oasis for clients looking for someone to connect with.
We're guessing you book every client you sit down with (over margs, natch), but maybe it's a little harder to make that powerful, personal connection through your brand + website?
Oh, that sweet + salty nectar of the agave gods. Your brand is the life of the (professional) party, with personality to spare, and it's a good thing, too, because goodness knows the world needs a little more tequila.
You've got the potential to create a serious love-at-first-site (and sight!) connection with your dream clients if you can figure out the right balance of professional / personal, salty / sweet. We've just gotta get that big brand personality conveyed well online. (There's nothing worse than a watered down margarita, and straight tequila's a little too strong.)
Swim up to our virtual pool bar, and we’ll share our secret recipe with you… (Beach towel not included.)
02
PART STRATEGY
01
GRANISH
A splash of professionalism, garnish with super fun salt.
Let's Mix Your Brand Cocktail
Parts BEING YOURSELF
Your Dream Clients. Like, a lot of them.
SERVES:
Jen Olmstead
Jeff Shipley
Meet Your Site Mixologists
Platonic design soulmates and the team behind Tonic's collection of customizable websites, we’re longtime brand + website designers trusted by clients like Jenna Kutcher, Beth Kirby of Local Milk, Natalie Franke, Katelyn James, Ashlyn Carter, Amy & Jordan, Jillian Harris, Hope Taylor, Wit & Delight, The Everygirl, and more ... But we're also cocktail lovers on a mission to hook up creatives who give a damn with website designs as awesome as they are.
A designer by accident, a writer by training, and a lifelong fan of a great story.
You'll rarely find me wearing a color, I eat gluten so you don't have to, and my love language is witty banter. I hate pens that don't write, public whistling, and birds that don't fly (ask me about life on a 242-acre ostrich farm).
A Seattle-based designer who specializes in crafting identities and webspaces for creatives.
I take a nap nearly every day, preferably on the sofa under my giant Restoration Hardware fur throw, have an obsession with cheese & charcuterie boards, and quite the collection of various ship related decor around my house (because #shipleystyle).
designer, copywriter
DESIGNER, IMAGE CURATOR
MIXING DIRECTIONS
01
Ask That Tribe Of Yours
This is our BEST trick for all you margaritas: find out what's working. You've gotta think strategically about what parts of your personality you present online and showcase the ones that resonate with your dream clients. So, ASK. Send a quick survey to a few favorites, and ask what they loved about working with you. We're going to guess it wasn't just your work ...
03
Don't Be Afraid to Attract & Repel
It's shocking, but some people just don't like tequila. And that's mystifying, but okay. There’s nothing wrong with magnetizing your dream clients and subtly repelling the rest. Just make sure you're balancing all that salt with a little sweet. A good rule? The more professional your online surroundings, the more personal you can be in them.
02
Start With What Makes You Different
So, that was fun, right? Now, what did those clients say? That's your unique value proposition — your secret sauce. Those things should be reflected on your website (Hello, new review content!), the way you write your Instagram posts (use your actual tone of voice) and the kind of work you choose to display. There's so much power in going with what you're good at!
You might like these site designs from our collection:
if you're a Margarita
Cosmopolitan
Paloma
LIMONCELLO
You know what we said earlier about showcasing your personality? Yeah, our designs have already done that heavy lifting for you, and all you have to do is plug and play. So, throw out everything you know about templates. These are cocktail-inspired, completely customizable websites designed for people who give a damn. No code; no tears; no limits. Your old website is already jealous.
To see the rest of your website options, click here
SIPS & SOUNDS
Have a drink on us, and listen to some on-brand tunes while you dial in your site strategy.
DOWNLOAD THE BEST MARGARITA RECIPE EVER
LISTEN TO YOUR PLAYLIST
IF YOU JUST DO ONE THING, DO THIS:
AND BEFORE WE say cheers for now, HERE ARE A FEW OTHER HELPFUL RESOURCES.
5 Changes to Make Your Website Better Right Now
Listen to Jen on the Goal Digger Podcast
Listen to Jen & Jeff on the Bokeh Podcast
Start with your about page. Is it clear what makes you different? Are you adding a little personality salt to your rim? Here’s a fun guide we put together to make crafting a top-shelf about page a whole lot simpler.
READ THE POST
Jen Olmstead
Jeff Shipley
Meet Your Site Mixologists
Platonic design soulmates and the team behind Tonic's collection of customizable websites, we’re longtime brand + website designers trusted by clients like Jenna Kutcher, Beth Kirby of Local Milk, Natalie Franke, Katelyn James, Ashlyn Carter, Amy & Jordan, Jillian Harris, Hope Taylor, Wit & Delight, The Everygirl, and more ... But we're also cocktail lovers on a mission to hook up creatives who give a damn with website designs as awesome as they are.
A designer by accident, a writer by training, and a lifelong fan of a great story.
You'll rarely find me wearing a color, I eat gluten so you don't have to, and my love language is witty banter. I hate pens that don't write, public whistling, and birds that don't fly (ask me about life on a 242-acre ostrich farm).
A Seattle-based designer who specializes in crafting identities and webspaces for creatives.
I take a nap nearly every day, preferably on the sofa under my giant Restoration Hardware fur throw, have an obsession with cheese & charcuterie boards, and quite the collection of various ship related decor around my house (because #shipleystyle).