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Saltwater Designs

Shelby Johnson

I’ve always been drawn to making things more beautiful and transformative, which led to the creation of Saltwater Designs. Hi, I’m Shelby, and for the last decade, I’ve dedicated myself to harnessing the power of design to shape how people perceive and connect with a business. Whether it’s developing a brand identity or crafting a digital experience, I’m here to create something that feels effortlessly aligned with your brand, bringing more ease and flow into your life and business. Guided by a love for simplicity, I embrace the philosophy that less is more, viewing every project as an opportunity to make the complex beautifully uncomplicated—both in the design process and in the final result for your audience. Having collaborated with a diverse range of businesses—from event planners and interior designers to travel and real estate agents, acting studios, and just about everything in between—I’ve discovered that each project offers a unique chance to distill what makes a brand special into visuals that are both striking and strategic. My approach centers on intentional, refined design with a touch of the unexpected, ensuring that the work I create leaves a lasting impact in a sea of sameness.

Offerings:

Brand Design, Customization, VIP Day

Specialties:

WordPress

Platforms:

Flodesk, Shopify, Showit, WooCommerce, WordPress

Price Point:

$5000+

Tonic Approves:

"We trust her eye, process, and vision so much that we’ve hired her ourselves a time or two."

Shelby brings an impressive level of precision and refinement to everything she designs, and her TONIC customization work is no exception. It’s not often that we come across design work and say “No notes!” But with Shelby, that’s been the case time and time again. We trust her eye, process, and vision so much that we’ve hired her ourselves a time or two. And what makes it all even better is that she’s one of the kindest, sweetest, most approachable people we know. It’s no wonder that she can take the overwhelming and stressful process of building a website and make it fun, efficient, and enjoyable for her clients. Her varied experience in a number of creative industries makes her the perfect choice for any creative entrepreneur wanting a website that’s beautiful, strategic, and effective. 10’s across the board!

- jen + jeff

Interstate Reg

Simplon BP

Bon Vivant

Hk Grotesk

Hk Grotesk