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Find  Your Website Template Match!

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Need help choosing the right template for you? 
Take our quiz to find your match!

Ready to *finally* launch your website?

Pour your coffee (the champagne will come soon!) and join TONIC + our fave industry experts for our signature website FREE virtual workshop + co-working event with all the information, training, personalized help, and accountability you need to get your site LIVE or leveled up — fast!

Sign me up!


next launch camp: JAnuary 16-18, 2024
12pm-3pm ET / 9am-12pm PT

So glad you asked! It's three days packed with the help, special guests, tutorials, and co-working time you need to get your site live, launched, and leveled-up — all from the comfort of your home.

Inside the online event, you'll get trainings on homepages, about pages, copywriting, SEO, image curation and more, plus have access to the whole TONIC team and OUR favorite industry experts to support you while you get your site launch-ready!

Live trainings with Jen, Jeff, and our personal fave panel of industry experts.

Get *live* personalized help with seo, copywriting, image curation, and so much more.  

Join the Slack Basecamp and workshop + launch your site with likeminded friends cheering you on.

What is Launch Camp, Exactly?

Jen Olmstead

Meet The Experts

Jeff Shipley

Ryan moreno

your camp counselors

I'm ready for this →

Great news. We've assembled the Avengers of website design — Jen for design + copy, Jeff for image curation, and Ryan for SEO... You'll get exclusive access to all of the experts below, as well as personalized tech support from the Showit team *and* the TONIC team.

Site Customization 101 (and 201)

Ready to learn how to customize your TONIC site like a designer? Jen will show you the tips, tricks, strategies and hacks she uses to build out beautiful designs that feel totally custom to our clients. You'll walk through a homepage redesign together, then Q&A!

With Jen Olmstead, TONIC

Designer Tips & Tricks for a Cohesive, Engaging Website 

Customizing Your Homepage from A-Z

5 Things Every Website Needs to See Results

what we'll cover:

Website Copy
Made Easy(ish)

Filling in the placeholder text on your template seems like it’ll be easy, right? Yeah, until it’s not. The truth is, words are hard! Which is why we’ll be covering must-know website copy considerations, an intro to brand positioning and brand voice, as well as our go-to frameworks for the 3 main pages of your website. Basically, writing the copy for your website (and anything else) is about to get much easier.

How to set your website up for copy strategy + success

Our best tips and tricks to make writing your copy mostly painless

Frameworks that work for the key pages of your website copy

with the TONIC team

How to Curate Images Like a Designer

Imagery is the single most powerful way to set the tone and vibe of your brand and is the difference maker in whether or not your website is going to make a lasting impression and convert. Join Jeff as he illustrates the power of well-curated imagery and learn how to curate your own image set like a pro.

With Jeff Shipley, Tonic

Learn Jeff's method for curating images with strategy and intention

Watch Jeff curate a sample image set live

Get our complete list of go-to stock photography resources

Find the Perfect SEO Keywords

Keywords are the first step to great SEO. Without keywords, you can't rank for strong, high-traffic searches. Before you launch your new website, make sure you have the right keywords in the right spot on your homepage.

Make sure Google understands what to rank you for

Learn where you should add keywords to your homepage

A complete list of SEO resources 

With Ryan Moreno, Tonic

Plus, a focused Q&A + breakout application session after each training to help you truly dial in what you learned AND put it to work right away.

Take me to Camp, baby →

Wondering if Launch camp is worth it?

Here's What Launch Camp Alumni Are Saying

"Launch Camp was an awesome experience - of connection as well as learning about the necessary things to make a website successful. The content was infinitely valuable and I can't wait to implement everything that was talked about!

— launch camper 128

I bought my template Black Friday week and had only just barely scratched the surface of starting my website because I was feeling overwhelmed. I now feel so much more confident in getting started with my website. Thank you!

"I now feel so much more confident in getting started with my website. Thank you!"

— launch camper 59

"Launch Camp definitely gave me the jumpstart that I needed!

— launch camper 14

"I’ve had a website since 2007 and it took this long for me to really understand how to make my site work for me!


It also connected me to some really amazing people that I've only heard about but had not been ready to work with! I'm so grateful for Jen, Jeff, Kaitlyn, and Ryan for making this transition a little easier. We spent a good 5 hrs listening to their wisdom — talking and laughing along the way!"

Being able to have a template is a great thing but then knowing how to make it your own and speak to your ICA is honestly a game changer. I wish this was a standard thing within the entrepreneur’s journey when you put together a website! Well done, team!"

You were all personable and we can't thank you enough for giving us your time!"

and feedback fresh from the chat:

Launch Camp is right for you if:

Yep, I need this →
You have a Showit website that you want to launch or level up. Don't have a TONIC template? No problem.

You'd like an expert eye on what you're putting together or some friendly accountability to get your site DONE.

You thrive in a "let's do this together," hands-on learning atmosphere and love setting aside time to work

You love knowing the strategy behind copy, design and SEO (instead of just, uh, doing what you think might work and look okay?)

three days of expert training
Slack workspace for accountability, support, & co-working
hands-on help and advice
live Q&As with each speaker
surprise "swag bag" of resources + freebies

Honestly, we want this to be the biggest no brainer ever for you... we've packed camp with EVERYTHING we can think of to help you get your website launched (or leveled-up), live, and looking incredible. Here's what you'll get:

Grab your seat here →




12PM-3PM ET / 9AM-12PM PT

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