Hi Jen,
I have to say, I literally dreamed about Spicy Margarita for two days before I bought it ... And I'm still seeing it in my dreams now that I've started working on it. I LOVE this template. So much.
I've had Paloma for a while but she's always felt too quiet; I'd been admiring Martini and Aperol Spritz but they just felt too grown up for me. Spicy Margarita is the vibe I've been trying to create for my whole life, and she showed up at just the right time. Thank you for making something so special.
Ok I'll stop fangirling now.

Your timing with these is beyond impeccable. I literally just decided last week that I am moving away from my main site being so photography-forward. I want to pivot it towards a more personal brand (I also run a product/eCommerce site and a couple of Substacks, so I am a little all over the place and need a website that better serves all the moving parts as I transition out of the service world and into the next).

I have loved both my Tonic sites over the years, but honestly, I couldn't justify getting a third template right now in this economy. I really didn't want to just pick at my current one and redo it with that template (love Vesper, but I'm just not in a place to putz right now).

I did the thing I didn't want to do: I looked at other designers. That went exactly as you'd expect: It was like sipping Barefoot Bubbly after having developed a taste for Moët & Chandon or Veuve Clicquot.

But then, THIS email came. And it saved my day.

There is an infinite list of reasons why I love Tonic (which includes Jen's emails--she needs a podcast like yesterday). But one of the top ones is your constant evolution to serve us while staying true to the classic, iconic design quality for which you are known.

Cheers to you, and thank you for all you do for us!

-Kayla:)

Thank you so much!!! You are the best 🙌🏼 The best templates and the best customer service!

You give me so many ideas and your newsletters are so helpful! I just wanted to say I look forward to your newsletter every week and I’m really glad I found Tonic!

I’m a therapist in private practice and all my colleagues are jealous of my website that uses Paloma!! I was thrilled to just snag the sales page template as well and updated my site with my new offering (couples counseling). I seriously have the most beautiful website of any therapist I know, thanks to you!

In summary: I loved the email, it aided in the breakthrough, and I'm excited for where this is taking me.

I knew it was working for me when I stopped explaining. For years, I felt like the only way people could “get it” was if I sat them down with vision boards and explained my whole process. Now, I just send them to my site. It so clearly and beautifully tells the story for me. For the first time, I found myself bragging on my own website with genuine pride.

I work across time zones, I wake up to queries on my website and because it's been such a beautiful experience for the potential client, I know it's been the best start. I can direct people to extra resources and because the website is an experience in itself, I love that I can do this. I had one client, we had an 8 hour time difference, she messaged me on the website whilst I was sleeping, by the time I'd woken up she'd read all the blogs, signed up for every single thing she could and had applied to work with me... before we'd even spoken. I've also revelled in the website envy when people check me out before getting in touch.

Because of how polished and elegant my website looks and flows, it answers a lot of the questions I typically would've answered on a discovery call. My prospective client calls have gone from 60 mins to 45 mins with many people saying, 'you answered a lot of my questions on your website so I'm clear.' My website traffic quadrupled in less than 30 days, my email list grows organically without me having to do much marketing pushes for it (I just get pings from Flodesk telling me 'you have a new subscriber!') and I doubled my prices on all my DFY services which now aligns with the more elevated visual of my website. People I'm not directly connected to on LinkedIn but that have come across my page from another mutual connections have even complimented my site. Fun fact, the post I made on LinkedIn announcing my website launch and linking to the site, has received the most traffic and impressions of anything I've posted on that platform in the past 6 months.

TONIC honestly has made me rethink the idea that templates are just lazy shortcuts. They really feel like a design collaboration with other creatives.

I realized my TONIC website was truly working for me when I kept getting compliments on it — people couldn’t believe how professional it looked, and I couldn’t believe how easy it was to maintain. No coding required, no fear of “breaking” something, just simple updates I could make myself in minutes. What surprised me most is how supported I feel. Whenever I have a question, the Showit team is there 24/7 — it honestly feels like having my own tech team on call. I didn’t dare to dream it could really be this easy, but it is. And the best part? I can even run my WordPress blog seamlessly on the same site, making it effortless to share my content. For me, that’s the definition of ease: a website that supports my business without demanding all my energy. I honestly don’t think a traditional web designer could have created something that feels this aligned with me and continues to grow with my business and offers. With TONIC, I have the freedom to evolve my site as I become — and that’s such a gift of time, money, and peace of mind. My biggest takeaway? With TONIC, my website grows as I do — and that freedom is the absolute luxury.

TONIC removed “start-from-scratch.” Having beautifully pre-decided layouts means I move from idea to published page in one sitting—no spirals, no second-guessing—and that single shift made my business feel genuinely easeful. Net TONIC effect: less decision fatigue, more momentum, and a brand I’m proud to send to collectors and students alike. It’s calmer, more sustainable—and honestly, more enjoyable—because I can focus on creating art and teaching art business. As an introvert, TONIC lets my website do the talking—clearly and beautifully. It showcases the value of my portrait work and art business education without me over-explaining, which has translated into higher-quality inquiries, right-fit clients, and steadier revenue. Bottom line: I’m genuinely proud to send anyone to my site.