I knew it was working for me when I stopped explaining. For years, I felt like the only way people could “get it” was if I sat them down with vision boards and explained my whole process. Now, I just send them to my site. It so clearly and beautifully tells the story for me. For the first time, I found myself bragging on my own website with genuine pride.

I work across time zones, I wake up to queries on my website and because it's been such a beautiful experience for the potential client, I know it's been the best start. I can direct people to extra resources and because the website is an experience in itself, I love that I can do this. I had one client, we had an 8 hour time difference, she messaged me on the website whilst I was sleeping, by the time I'd woken up she'd read all the blogs, signed up for every single thing she could and had applied to work with me... before we'd even spoken. I've also revelled in the website envy when people check me out before getting in touch.

Instead of stressing over design decisions or spending hours trying to “make it work,” I now have a website that I trust to do the heavy lifting for me. It looks elevated, converts beautifully, and represents my brand exactly the way I want — which means I can actually enjoy running my business instead of feeling weighed down by it. Knowing my website looks elevated and strategically designed means I no longer second-guess sharing it or worry if it’s “good enough.” That peace of mind has freed me up to focus on the parts of my business I love most — creating, connecting, and serving clients — and still have the space to enjoy my family and personal life without guilt.

Because of how polished and elegant my website looks and flows, it answers a lot of the questions I typically would've answered on a discovery call. My prospective client calls have gone from 60 mins to 45 mins with many people saying, 'you answered a lot of my questions on your website so I'm clear.' My website traffic quadrupled in less than 30 days, my email list grows organically without me having to do much marketing pushes for it (I just get pings from Flodesk telling me 'you have a new subscriber!') and I doubled my prices on all my DFY services which now aligns with the more elevated visual of my website. People I'm not directly connected to on LinkedIn but that have come across my page from another mutual connections have even complimented my site. Fun fact, the post I made on LinkedIn announcing my website launch and linking to the site, has received the most traffic and impressions of anything I've posted on that platform in the past 6 months.

TONIC honestly has made me rethink the idea that templates are just lazy shortcuts. They really feel like a design collaboration with other creatives.

I realized my TONIC website was truly working for me when I kept getting compliments on it — people couldn’t believe how professional it looked, and I couldn’t believe how easy it was to maintain. No coding required, no fear of “breaking” something, just simple updates I could make myself in minutes. What surprised me most is how supported I feel. Whenever I have a question, the Showit team is there 24/7 — it honestly feels like having my own tech team on call. I didn’t dare to dream it could really be this easy, but it is. And the best part? I can even run my WordPress blog seamlessly on the same site, making it effortless to share my content. For me, that’s the definition of ease: a website that supports my business without demanding all my energy. I honestly don’t think a traditional web designer could have created something that feels this aligned with me and continues to grow with my business and offers. With TONIC, I have the freedom to evolve my site as I become — and that’s such a gift of time, money, and peace of mind. My biggest takeaway? With TONIC, my website grows as I do — and that freedom is the absolute luxury.

TONIC removed “start-from-scratch.” Having beautifully pre-decided layouts means I move from idea to published page in one sitting—no spirals, no second-guessing—and that single shift made my business feel genuinely easeful. Net TONIC effect: less decision fatigue, more momentum, and a brand I’m proud to send to collectors and students alike. It’s calmer, more sustainable—and honestly, more enjoyable—because I can focus on creating art and teaching art business. As an introvert, TONIC lets my website do the talking—clearly and beautifully. It showcases the value of my portrait work and art business education without me over-explaining, which has translated into higher-quality inquiries, right-fit clients, and steadier revenue. Bottom line: I’m genuinely proud to send anyone to my site.

I’ve used TONIC for over a decade now, and the biggest difference has been how much time I’ve saved, I’d honestly say months over the years. Launching a website or updating my marketing used to feel like a full-time job, but with TONIC templates it’s quick and seamless. The time I get back isn’t flashy, but it’s meaningful: walking my dogs without rushing, having space for workouts, cooking dinner and actually winding down in the evenings. It’s the kind of balance that makes both my business and my personal life run more smoothly. I think the moment it really hit me was when I bought my 3rd or 4th TONIC template and had my entire site redesigned and launched in about 3–4 hours. That kind of turnaround just doesn’t happen without a system that’s built to work for you. Since then, I’ve even helped friends and clients get their sites live in just a day or two using TONIC templates. The Canva templates have also transformed my Instagram — within a week of posting, a client messaged me saying, ‘I love how elevated everything is getting.’ Between the instant design polish and the ability to plug in pop-ups, Calendly, Kajabi links, and more, my site and marketing feel automated and effortless in a way they never did before.

Using TONIC templates has completely changed the way I run my business and the time I get back for my life outside of it. When I first launched my nutrition business, the Margarita website template saved me hours! What would’ve taken me MONTHS of fiddling was ready to go in weeks, and I had amazing feedback straight away. Since then, every transition in my business has been smoother because there’s a template ready to plug in. I've used the services guide that matched my site perfectly, plus the email and social media templates. Because I’m not spending time creating designs from scratch, I now have more space for the creative side of my work that actually excites me. Instead of stressing over formatting, I get to focus on the work that matters to me, and more time with my young family.

TONIC was my business glow-up. I went from duct-taping my brand together to having a site that looks custom, converts like crazy, and doesn’t drain my soul. What am I doing with all that extra time? Oh, you know… casually re-wallpapering my master bath, lighting a candle just because, and sipping coffee while it’s still hot. No more tech spirals. Or throwing spaghetti at the algorithm. Just a site that shows up like a boss, so I can too — in business and in my robe.

Every time I receive a compliment from a client regarding the professionalism of my work means the website is doing exactly what it should be! It has attracted countless ideal clients compared to my previous site.

Here’s what no one tells you: when your website finally reflects the magic you bring to the table, you stop over-explaining and start enjoying your business again. Since switching to TONIC, I’ve reclaimed hours of my week. Not tweaking fonts. Not rewriting copy. Not second-guessing every pixel. Just living — more time with my daughter, more creative energy for my clients, more space to breathe and dream. TONIC didn’t just upgrade my website — it gave me a stage that sells while I rest, play, and actually have a life. That’s not just ease. That’s freedom.