Smooth, seamless, dynamic, and deep, your brand is strong and powerful — what you see is what you get. Your power to connect with the hearts and minds of your perfect prospects resides in confidence, clarity, and execution. We're guessing you're damn good at what you do, and your clients know it. 

But in today's marketplace, sometimes a strong, confident cocktail can get lost in all of the pink umbrellas. How do you stand out for more than just your work? As reliable genius Seth Godin says, "People don't buy goods and services — they buy relations, stories and magic." You've gotta do more these days than just throw your best work online and hope it sticks where it needs to. That "take me or leave me" approach is confident, but it won't build you an empire. You've gotta learn to woo your dream clients (and maybe say "WOO!" occasionally, when the occasion really demands it).

Sophisticated, classic, and edgy enough to keep things interesting. Your brand cocktail comes with a timeless, badass vibe and a clear message to match.

Read on for our best advice, and a few sweet freebies....

MANHATTAN

drum roll, please! your brand cocktail is

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01

Curate Curate Curate

If your brand relies on your work, which we think it might, you've gotta reach for the good stuff. Go through your website with a fine bourbon on the rocks and be ruthless. If it doesn't fit the vibe you're looking to create, get that cheap whiskey off your website / portfolio / Instagram. And if you don't have work you love, you need to create more of it.

03

People Like People

It’s cool to be cool, but don’t forget to show your audience how excited you are to help them and how you're going to do that (and do it better than anyone else). It's easy to get caught up in the "art" of things, but there's nothing wrong with a little enthusiasm every now and then. It's contagious.

02

Get Yourself Some Bitters

Bourbon on the rocks isn't the same as an old fashioned (which can woo even the non-whiskey fan). You might never be a super personal brand, but you've gotta thread some connection points with your ideal client through your brand narrative. Share what you love. Tell a story. Give them a reason to work with you.

branding advice for MANHATTAN

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 Jen Olmstead

Jeff Shipley

Meet Your Site Mixologists

Platonic design soulmates and the team behind Tonic's collection of customizable websites, we’re longtime brand + website designers trusted by clients like Jenna Kutcher, Jillian Harris, Jaclyn Johnson, The Everygirl, Beth Kirby of Local Milk,  Wit & Delight, Natalie Franke, Katelyn James, Ashlyn Carter, Amy & Jordan Hope Taylor, and more ...

 But we're also cocktail lovers on a mission to hook up creatives who give a damn with website designs as awesome as they are.

more about us

 Jen Olmstead

Jeff Shipley

Meet Your Site Mixologists

Platonic design soulmates and the team behind Tonic's collection of customizable websites, we’re longtime brand + website designers trusted by clients like Jenna Kutcher, Jillian Harris, Jaclyn Johnson, The Everygirl, Beth Kirby of Local Milk,  Wit & Delight, Natalie Franke, Katelyn James, Ashlyn Carter, Amy & Jordan Hope Taylor, and more ...

 But we're also cocktail lovers on a mission to hook up creatives who give a damn with website designs as awesome as they are.

more about us

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