Designer-crafted, conversion-driven website templates for the modern, stylish creative + small business.

A-la-carte templates you can add to any Showit website. (Instagram links pages, affiliate shops, and more!)

Need a sales or services page that actually *sells* Trust us — just fill in the blanks and watch the $$ roll in.

Wondering how to pick your template? Take the quiz.



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The Best Showit Templates for Coaches

If you’re a business coach looking into getting a Showit website, you’re in the right spot. Here at Tonic Site Shop, we create beautiful Showit templates for coaches, photographers, and other creative professionals.

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Why a Big-Name Designer Chose a TONIC Template Instead of Designing Her Website from Scratch

Meet Emmy - a skilled designer, inspiring educator, and imaginative creative whose talent and passion have led her to dream clients and brands. She’s passionate about “bringing visual life to the art of storytelling,” and this vision has truly come to life in her design work. And her work is STUNNING.

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She Almost Walked Away From Her Company. How a TONIC Template Turned Burnout Into Reignited Passion.

Elena is the brains (and beauty) behind Modern Market, a marketplace for creative entrepreneurs, providing content and resources that are ready to go for brands, so they can easily personalize it to their passion, purpose, and style and start connecting with their ideal clients right away. 

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Writing a High-Converting Services Page

We’ve come to the final part & page of this series—the money-making page! Well, sort of. Obviously everything we’ve been covering throughout the Website Copy Made Easy series has been leading up to this point. Which means, it’s all working in tandem to help you earn sales or bookings. New to the series? Catch up […]

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How to Prepare for a Brand Photo Shoot

Before we dive into the HOW, let’s quickly chat through the WHY of a brand shoot, shall we?  Think of your brand shoot photos as the key ingredient you need to create scroll-stopping content that’ll draw your people in. Without the main ingredient for your perfect cocktail, it won’t taste right.  The same goes for […]

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How TONIC Templates Convert More Clients + Make You More Money

It’s no secret that we are all about letting our clients tell their TONIC stories (hello, social proof), and when it comes to stats? They’ve got some staggering numbers that speak to how TONIC Showit templates have done WORK. Our TONIC Templates Do the Hard Work For You We hear it over and over. People […]

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10 Reasons Why We Love Showit

Trying to learn more about Showit? Thinking of switching your website to the Showit platform, comparing Showit vs. Squarespace, Showit vs. WordPress, wondering if Showit works with video content, includes hosting, or something along those lines? Here’s our breakdown of the top ten reasons you should switch to Showit! Do you recall the game ‘Show […]

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Margarita Sofia Pro Font Update

Hey friend! There’s been an important update to your Margarita TONIC template and we wanted to let you know right away! If you purchased Margarita before September 23, 2021, you may have received an email from a font foundry saying that you were using an unlicensed font on your website and needed to purchase a […]

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How to Decode Google Analytics

There is only one type of traffic that we truly welcome here at TONIC. And that’s site traffic. We exist to give you an elevated website. But even more than that, we exist to give you a website that works. What works and doesn’t work on the worldwide web, well, that’s a numbers game. And […]

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The Biggest Signs You Need a New Website in 2022 (9 Key Questions to Ask)

Ok, so maybe your website is pretty functional – I mean, hey, you have a website for your business or brand (and we think that deserves a trophy), but is it all that it could be? Is your website working for you? Is it attracting your dream clients? Is it making you money? Before you […]

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Web Copy Made Easier Part 3: Writing Your Home Page Copy

BY KAITLYN PARKER | COPY UNCORKED Welcome to Part 3 of the Web Copy Made Easy (well, easier) Series. Who’s up for a dinner party!? Go with me… In Part 2, we compared creating your website to building a home – including establishing a great floor plan and a strong foundation – by way of […]

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Web Copy Made Easier Part 2: Establishing Your Foundation

BY KAITLYN PARKER | COPY UNCORKED So glad to see you made it to Part 2 of the Web Copy Made Easier series—welcome! If you missed Part 1, 5 Site Building Best Practices to Know, find it here. As the title implies, it gives you a run-down of what to know on the front-end of […]

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Web Copy Made Easier Part 1: 5 Site Building Best Practices to Know

BY KAITLYN PARKER | COPY UNCORKED I decided to pour myself a margarita to kick off this series—for one, because it’s after 5pm and two because it feels very TONIC of me to do, and three because I want to establish that writing the words (read: “copy”) for your site can, and dare I say […]

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What's Your Brand Cocktail?


take the quiz! (it only takes 60 seconds)

Find out the secret ingredients in your shaker, and what sets you apart from everyone else on the (top) shelf... Plus, get our specific strategies to ensure your ideal clients pick you off the menu every time.

what's your brand cocktail?