DESIGNERS

MEET THE

Like most design soulmates, we met online, and the attraction was mutual. In 2014, we were part of the same Facebook group for designers. After a few months of admiring each other's work from afar, we finally struck up a conversation when Jeff rather extensively fine-tuned one of Jen's custom website designs without being asked (like the sweet OCD hero he is). Soon, we'd discovered our mutual love of industrial design, great type treatments, and a well-balanced cocktail. We just had to meet. A few months later, we were invited to a design retreat on the West Coast and found ourselves at The Standard hotel's rooftop bar in LA, where despite the fact that we barely knew each other, we began to hatch an idea. Something we could do together... something that would allow us to serve more clients than just one a time, at a price more creatives and small businesses could afford. 

A few short years (and many late nights) later, Tonic Site Shop now occupies an enormous role for us both personally and professionally, and we've become the best of friends—and far better designers—in the process. TONIC is by far the craziest thing we've ever jumped into on a rooftop with a near-total stranger, but thankfully, it's also one of the best decisions we've ever made. We believe our websites are better because we design them together, and we hope you'll soon be inclined to agree.

Appropriately enough, it all began over cocktails on an LA rooftop, scribbling on a napkin...

OUR STORY

each other, we began to hatch an idea. Something we could do together... something that would allow us to serve more clients than just one a time, at a price more creatives and small businesses could afford. A few short years (and many late nights) later, Tonic Site Shop now occupies an enormous role for us both personally and professionally, and we've become the best of friends—and far better designers—in the process. TONIC is by far the craziest thing we've ever jumped into on a rooftop with a near-total stranger, but thankfully, it's also one of the best decisions we've ever made. We believe our websites are better because we design them together, and we hope you'll soon be inclined to agree.

More about Jen

Our resident type nerd on great stories, pet peeves and her relationship with carbs.

Jen Olmstead

More about Jeff

Mr. Tonic West himself on weekend plans, the meaning of #shipleystyle and his surprising skillset...

Jeff Shipley

Introductions

Meet the Designers

Hello there, I'm Jeff, a Seattle-based designer who specializes in crafting identities and webspaces for creatives. I take a nap nearly every day, preferably on the sofa under my giant Restoration Hardware fur throw, have an unhealthy obsession with cheese & charcuterie boards, and quite the collection of various ship related decor around my apartment (because #shipleystyle). I'm a sucker for industrial design, shopping for homewares, eating and / or craft cocktail-sipping my way through Seattle and, of course, all things blue and grey! On the weekends, you can find me putzing around Lake Union with my fiance Darren on our 90's pink Mailbu ski boat, which we aptly named #thebarbieboat, or adventuring around the Pacific Northwest! 

I’m passionate about helping creative entrepreneurs be seen in the most authentic way possible and more importantly to FEEL seen for who they truly are. I’ve found that my work as a brand and web designer at J. Shipley Creative and here at TONIC allows me to do just that. I love deep, meaningful conversations about the hard stuff just as much as I love dancing, making silly puns and quoting obscure movies (which is a lot). I'd love to get to know you.

Jeffrey Shipley

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@JEFFREYSHIPLEY

Hey there! I'm Jennifer Olmstead ("Jen," often; "Jenny" only if you don't want to be my friend). I'm a designer by accident, a writer by training, and a lifelong fan of a great story. In addition to TONIC, I also own and operate my own design studio, where I specialize in visual storytelling and creating unique brand and web experiences, mostly for creatives and small businesses. Essentially, I arrange other people's words and images on a page to tell their story in the most aesthetically-pleasing way possible and build online spaces people love to explore. In the immortal words of Shakespeare, it does not suck.

I'm married to a handsome guy named Aaron, and we both run busy, sleep-defying small businesses from our little mountain in Bluemont, Virginia (near Washington, D.C.), with the help of our adorable two year old, Serena, and a much-beloved espresso machine. I hate pens that don't write, public whistling, and birds that don't fly (ask me about life on a 242-acre ostrich farm). I love exploring new cities and practicing hospitality (mostly with a cocktail in hand). More? You'll rarely find me wearing a color, I eat gluten so you don't have to, and my love language is witty banter. So nice to meet you!  

@jenolmstead

Jennifer Olmstead

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WE MAY BE DESIGN SOULMATES, BUT WE'RE VERY HAPPILY MARRIED AND ENGAGEd, RESPECTIVELY... TO OTHER PEOPLE. 

FUN            FACTS

01

When we begin a new design, jeff starts with the photo curation and jen starts with the type. then We meet in the middle. 

FUN            FACTS

02

JEFF'S FIRST CREATIVE pursuits: building Model cars, designing print shop greeting cards, and cross stitching with his mama.

FUN            FACTS

03

Jen's first creative pursuits: writing her own name on every available surface, an ill-advised sewing class, and many, many print shop greeting cards.

FUN            FACTS

04

our brand may BE cool, but the sheer number of terrible puns in our imessage thread proves we're certainly not.

FUN            FACTS

05

Jeff's Grandma taught him the two-step when He was 10; he's usually the one both starting and ending the dance party.

FUN            FACTS

06

JEn grew up on a 180 acre ostrich ranch in central texas. Yep. for real. She can confidently say that ostrich are *not* the new cattle. 

FUN            FACTS

07

 Jeff naps on the daily like he's an 18 month-old who doesn’t sleep through the night. you Do not mess with the shipley nap.

FUN            FACTS

08

Jen practically lives for her morning + afternoon macchiato, while anti-coffee Jeff's all about that oprah chai.

FUN            FACTS

09

one shared life skill:  we can find the coolest place to eat + drink in a 50 mile radius, anywhere.

FUN            FACTS

10

FAVORITE DRINK

Gin & Tonic

Jeff

Jen

CAN'T LIVE WITHOUT

Old Fashioned

My daily nap

My daily espresso(s)

HAPPY PLACE

In the Mountains

HIDDEN TALENT

Exploring a new city

Building Fires

Memorizing song lyrics

TECH OBSESSION

Instagram

GUILTY PLEASURE

Snapchat

Ice Cream

Terrible television

DESIGN STYLE

Minimal, editorial

LOCATION

Clean, typographic

Seattle, WA

Northern Virginia

I CAN'T LIVE WITHOUT

HAPPY PLACE

HIDDEN TALENT

TECH OBSESSION

GUILTY PLEASURE

DESIGN STYLE

LOCATION

FAVORITE DRINK

MOST LIKELY TO SHOP

West Elm

Restoration Hardware

MOST LIKELY TO SHOP

Where we stand on naps, drinks, guilty pleasures and more.

THE IT LIST